Senior Paid Media Specialist, Multichannel Marketing

Medtronic • Minneapolis, MN

27d • Remote

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. This position is remote to enhance our competitive edge and expand our cross-functional collaboration efforts. This role will require up to 25% of travel to enhance collaboration and ensure successful completion of projects. As a Senior Paid Media Specialist at Medtronic, you will be pivotal in planning, executing, and optimizing paid media campaigns across various digital platforms. You will be responsible for developing and implementing strategies that maximize our online presence, drive quality traffic, and deliver a strong return on investment (ROI). Your expertise in paid advertising, data analysis, and continuous optimization will contribute to the success of our marketing efforts. Travel based on business needs, up to 25%

Requirements

• Bachelor's degree
• At least 4 years of experience in paid media management with a Bachelor's degree or 2 years with a Master's degree
• Must have proficiency in digital advertising platforms specifically SEM with Bing and Google Ads, Facebook Business Manager, Adobe Ad Cloud and LinkedIn Ads.

Nice To Haves

• Bachelor's degree in Marketing , Advertising, Business, or a related field.
• Master's degree a plus .
• 4 -7 years of experience in paid media management, with a strong track record of achieving measurable results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Adept at staying current with industry trends and emerging technologies.
• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.

Responsibilities

• Paid Media Strategy: Develop and execute comprehensive paid media strategies that align with business goals and objectives . This includes managing budgets, selecting appropriate platforms , and setting campaign objectives .
• Campaign Management: Create, launch, and monitor paid media campaigns across platforms such as Google Ads, Bing , Facebook Ads, LinkedIn Ads, and more. Optimize campaigns for maximum performance and ROI.
• Keyword Research: Conduct in-depth keyword research to identify opportunities and create targeted, high-performing ad campaigns.
• Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience and drive conversions.
• Budget Management: Monitor and manage advertising budgets, ensuring efficient allocation of resources to meet campaign goals.
• Performance Analysis: Regularly analyze campaign performance data, generate reports, and provide insights to improve campaign effectiveness. Use data-driven insights to refine strategies and tactics.
• A/B Testing: Implement A/B tests to optimize ad creatives, landing pages, and other campaign elements for better results.
• Competitor Analysis: Stay up-to-date with industry trends and competitive landscape to identify opportunities and threats. Adjust strategies accordingly.
• Cross-functional collaboration : Collaborate with other marketing teams, including SEO, content, and social media, to ensure a cohesive and integrated marketing approach.
• Adherence to Policies: Ensure that all paid media activities comply with industry regulations and company policies.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package
• We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level