Senior Paid Media Manager

Double Good • Chicago, IL

25d • $90,000 - $130,000 • Hybrid

About The Position

The Senior Paid Media Manager will own and scale our paid media programs across digital channels to drive efficient, sustainable customer acquisition and revenue growth. This is a hands-on, data-driven, and creative role responsible for managing day-to-day campaign execution, testing strategy, and optimization across established and emerging platforms. You’ll manage existing channel performance (e.g., Google Ads, Meta, TikTok), identify new growth opportunities (e.g., Pinterest, Affiliate, Referral), and ensure we maximize efficiency and creative impact across all paid efforts. High-impact individual contributor role with broad responsibility for planning, execution, and performance optimization across all paid media channels. You will manage $3-5M in annual ad spend (and growing), lead creative testing and iteration, collaborate cross-functionally, and manage specialist agencies as needed. This role is central to scaling our paid growth engine and ensuring every marketing dollar drives measurable results.

Requirements

• Deep understanding of paid media strategy and execution across performance and direct-response channels — including building, deploying, and analyzing acquisition campaigns across platforms such as Google Ads, Bing, Meta, TikTok, and other social or programmatic networks
• Proven ability to scale campaigns efficiently while balancing growth and profitability
• Strong analytical mindset — comfortable building or directing build of basic dashboards, interpreting data, and making informed optimizations
• Experience driving and interpreting creative testing at scale
• Hands-on keyboard experience managing campaigns and budgets directly
• Familiarity with retargeting and dynamic ad platforms (e.g., Criteo, DV360, Amazon Ads, or similar).
• Comfort leveraging AI and automation tools for creative testing, performance forecasting, and optimization (e.g., Midjourney, ChatGPT, OpusClip, Motion, or platform-native AI tools).
• Excellent collaboration and communication skills; able to partner across creative, finance, and leadership functions
• Highly organized, proactive, and capable of thriving in a fast-moving, test-and-learn environment
• Bachelor’s degree required
• 5–7+ years in paid media and/or performance marketing roles
• Demonstrated success managing six-figure monthly ad budgets across multiple platforms
• Experience building, testing, scaling, and optimizing paid programs with clear ROAS or CPA targets
• Familiarity with attribution and analytics tools (e.g., Google Ads, GA4, Looker)
• Experience collaborating with or managing creative and media partners

Nice To Haves

• Background in consumer tech, eCommerce, or growth-stage startups preferred

Responsibilities

• Own the strategy, execution, and optimization of paid acquisition and direct response campaigns across current and emerging digital channels (e.g., Google Ads, Meta, TikTok, Pinterest, Criteo), with a focus on driving measurable performance and optimized ROAS.
• Manage budgets and pacing to maximize efficiency and ROAS, continuously refining targeting, bidding, and channel mix.
• Develop and execute testing frameworks for audiences, creative, and placements to drive performance improvements.
• Partner with internal and external creative resources to guide the paid creative process—from briefing and testing to regular refreshes and iteration based on performance data.
• Leverage analytics and marketing technology to improve attribution accuracy, reporting visibility, and forecasting.
• Explore and evaluate new growth opportunities and tools, including affiliate/referral programs and AI-driven creative or optimization technologies.
• Manage relationships with agencies, contractors, and channel partners, ensuring clear goals, accountability, and results.
• Collaborate cross-functionally to align acquisition strategy with company goals and the broader customer journey.
• Communicate performance insights, learnings, and recommendations to marketing and leadership stakeholders to inform ongoing strategy.

Benefits

• Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate’s needs.
• We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees