Paid Media Manager

Johnson Controls•Glendale, AZ

10d•Hybrid

About The Position

Build your best future with the Johnson Controls team As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! What we offer: Competitive salary and bonus plan Paid vacation/holidays/sick time Comprehensive benefits package including 401K, medical, dental, and vision care On the job/cross training opportunities Encouraging and collaborative team environment Dedication to safety through our Zero Harm policy What you will do: The Paid Media Specialist will support the North America marketing team by driving performance across paid media channels including SEM, display/programmatic, and account - based marketing (ABM). This role will focus on lead generation and campaign optimization, partnering closely with our media agency to ensure campaigns are aligned with KPIs and business goals. The ideal candidate is agile, data - driven, and action - oriented, with a strong understanding of the digital advertising ecosystem. How you will do it: Paid Media Strategy and Execution Develop and execute paid media strategies across SEM, display/programmatic, and ABM channels. Partner with external agencies to optimize campaign performance and ensure alignment with marketing KPIs. Monitor and analyze campaign data to identify opportunities for improvement and drive lead generation outcomes. Platform Expertise Utilize platforms such as Googl e , LinkedIn , ABM tools like 6sense, and programmatic advertising technologies to launch and manage campaigns within a modern marketing technology stack. Demonstrate expertise in integrating these platforms with broader MarTech systems to ensure efficient execution and performance tracking. Stay current with platform updates and best practices to maximize media effectiveness and targeting precision. Performance Optimization Track and report on campaign performance, providing actionable insights to improve ROI. Collaborate with analytics and marketing operations teams to ensure accurate data flow and lead management. Apply a test - and - learn approach to continuously refine tactics. Collaboration and Agility Work closely with cross - functional teams to develop and support paid media initiatives. Adapt quickly to changing business needs and priorities, maintaining a proactive and solution - oriented mindset. Communicate effectively with stakeholders to align on goals and share performance updates.

Requirements

5-8 years of experience focused on paid media or digital advertising, preferably in a B2B environment
Proven experience partnering with and managing digital media agencies to plan, launch, and optimize paid media initiatives across multiple platforms.
Hands-on experience managing and optimizing digital advertising campaigns across platforms such as Google, LinkedIn, and other paid media channels to drive measurable results.
Ability to translate business objectives into actionable digital marketing strategies, ensuring paid media campaigns are aligned with broader marketing goals and deliver measurable impact.
Strong analytical skills with a data - driven approach to decision - making.
Quick thinker with the ability to manage multiple priorities in a fast - paced environment.
Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources.
Strong critical thinking skills with ability to elevate thinking and apply judgment during analysis about how components fit together and with bigger picture.
Adhere to high standards of data integrity when analyzing and drawing conclusions
Ability to synthesize themes, summarize key points and articulate takeaways visually and verbally.
Top - tier proficiency in Excel and PowerPoint and visually articulating themes and concepts.
Excellent attention to detail.
Excellent communication and collaboration skills.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

Develop and execute paid media strategies across SEM, display/programmatic, and ABM channels.
Partner with external agencies to optimize campaign performance and ensure alignment with marketing KPIs.
Monitor and analyze campaign data to identify opportunities for improvement and drive lead generation outcomes.
Utilize platforms such as Googl e , LinkedIn , ABM tools like 6sense, and programmatic advertising technologies to launch and manage campaigns within a modern marketing technology stack.
Demonstrate expertise in integrating these platforms with broader MarTech systems to ensure efficient execution and performance tracking.
Stay current with platform updates and best practices to maximize media effectiveness and targeting precision.
Track and report on campaign performance, providing actionable insights to improve ROI.
Collaborate with analytics and marketing operations teams to ensure accurate data flow and lead management.
Apply a test - and - learn approach to continuously refine tactics.
Work closely with cross - functional teams to develop and support paid media initiatives.
Adapt quickly to changing business needs and priorities, maintaining a proactive and solution - oriented mindset.
Communicate effectively with stakeholders to align on goals and share performance updates.