Hotel Paid Media Specialist (Contract)

Tiger Tracks•Winter Park, FL

1d•Remote

About The Position

Tiger Tracks is a fully remote performance marketing agency founded by former Google leaders and ranked #123 on the 2025 Inc. 5000. We are a team of approximately 27 people managing performance media, creator commerce, and analytics across major consumer brands. We move fast, operate lean, and build deliberately. We are engaging a Senior Paid Media Manager, Hotels & Hospitality (Contract) to drive performance and acquisition for our hotel clients. This role owns direct bookings across Google, Meta, CTV, and the metasearch ecosystem. Within 90 days, success looks like: clean feeds and tracking across every hotel property; a launched test roadmap spanning metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined) and paid media (Google, Meta, and CTV); and a monthly reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality.

Requirements

Proven experience in performance marketing and acquisition for hotel clients.
Expertise in managing direct bookings across Google, Meta, CTV, and the metasearch ecosystem.
Strong understanding and practical experience with metasearch platforms including Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined.
Proficiency in Google Ads (Search, Performance Max for Travel Goals, Demand Gen, Display, YouTube) and Google Hotel Center.
Experience with full-funnel Meta campaigns (prospecting, retargeting, Advantage+, Dynamic Ads for Travel).
Ability to plan and execute CTV and programmatic video campaigns with travel-intent targeting and geo-conquesting.
Skilled in measurement instrumentation using GA4, GTM, Enhanced Conversions, and conversion imports.
Experience in monthly planning, pacing, forecasting, and building performance dashboards (e.g., Looker Studio).
Capability to design and execute structured test-and-learn roadmaps.
Strong communication skills for delivering performance readouts and collaborating with stakeholders on creative and direct-channel economics.

Responsibilities

Manage property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar) for Google Hotel Ads.
Run Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance on TripAdvisor.
Manage CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized on Trivago.
Operate managed campaigns, apply bid modifiers, and tune device and market-level performance on Kayak.
Set up and manage campaigns with market-level bidding and rate parity monitoring on HotelsCombined (Wego).
Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube.
Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores.
Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs.
Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting.
Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports.
Own monthly planning, pacing, and forecasting across all paid channels.
Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics.
Run a structured test-and-learn roadmap covering bid strategies, audiences, creative, and landing pages, with clear hypotheses and readouts.
Deliver weekly pacing snapshots, monthly performance readouts, and quarterly strategic reviews.
Brief creative (static, video, CTV cut-downs) and partner with revenue and e-commerce stakeholders to protect rate parity and direct-channel economics.