Senior Media Strategist
About The Position
The Senior Media Strategist is a senior individual contributor on the KORTX Strategy team, responsible for developing and delivering high-quality digital media strategies for both agency and brand clients. This role plays a critical part in shaping audience strategy, channel mix, budget allocation, and measurement across programmatic, paid search, and paid social media. Reporting to the Director of Strategy, this role operates with a high degree of autonomy while aligning closely with KORTX’s strategic standards, capabilities, and profitability goals. As part of a lean strategy team, the Senior Media Strategist brings strong judgment, analytical thinking, and confidence in client-facing strategy discussions. Our office is located in Berkley, MI, local candidates preferred.
Requirements
- 6–8+ years of experience in digital media strategy and/or media planning
- Strong experience across programmatic media, paid social, and paid search
- Proven ability to build and present media plans with clear, concise strategic rationale
- Familiarity with DSPs, paid social platforms, and Google Ads
- Experience using AI-assisted workflows or LLM tools to improve efficiency and insight development
- Ability to operate as a senior individual contributor with minimal oversight
- Strong analytical, problem-solving, and strategic thinking skills
- Excellent written, verbal, and presentation communication skills
- Experience supporting new business efforts, including RFPs and pitch development
- Strong organizational skills and ability to manage multiple priorities in fast-paced environments
- Collaborative working style with confidence engaging internal and external stakeholders
- Willingness to travel as needed for client and company meetings
Responsibilities
- Lead the development of full-funnel digital media plans for agency and brand clients
- Translate client business goals into clear audience, channel, budget, and measurement strategies
- Build strategic media recommendations across programmatic, paid search, and paid social
- Operate independently on assigned accounts while collaborating with the Director of Strategy on broader strategic direction
- Ensure all media plans align with KORTX best practices, capabilities, and commercial objectives
- Conduct audience, competitive, and performance research to inform media investment decisions
- Leverage internal tools, platform data, and AI-assisted workflows to improve efficiency and insight generation
- Apply strategic judgment to validate insights, challenge assumptions, and ensure accuracy before client delivery
- Contribute to internal playbooks, frameworks, and knowledge sharing that elevate strategic consistency
- Present media strategies and recommendations to agency and brand clients in partnership with Account Executives
- Identify gaps in client briefs or assumptions and proactively recommend stronger strategic alternatives
- Clearly articulate strategic rationale, channel roles, budget tradeoffs, and performance expectations
- Translate complex media and measurement concepts into clear, accessible language
- Support strong client relationships through consultative, credible, and strategic engagement
- Contribute strategic input to RFPs, pitches, renewals, and account expansion opportunities
- Partner with sales and account teams to develop media strategies that support revenue growth
- Identify opportunities where media recommendations may drive incremental spend or expanded scope
- Manage strategy projects through Jira, balancing multiple priorities under tight timelines
- Communicate proactively around timing, dependencies, and risks to ensure on-time delivery
- Collaborate closely with sales, account management, and operations teams to support seamless execution
- Partner with the Director of Strategy through ongoing collaboration and mentorship
- Stay current on trends in programmatic media, managed services, and the broader adtech ecosystem
- Surface insights that inform KORTX positioning, offerings, and media planning best practices
- Share learnings that elevate strategic thinking and consistency across the organization
Benefits
- Medical, Vision and Dental on day 1 for you and your family
- Open Vacation Policy
- Opportunity for discretionary bonus
- Paid Maternity and Paternity programs
- Safe Harbor 401k plan with employer match
- Wellness and cell phone stipend
- Birthday gift card and employee tenure bonus
- Hybrid work environment that emphasizes flexibility and balance, offering the option to work from home or from our modern office in Berkley, MI.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
