Senior Media Strategist

Bounteous

21h•Remote

About The Position

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for todayâs complex challenges and tomorrowâs opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are seeking an experienced Senior Media Strategist to lead media strategy and planning for complex B2B financial services and fintech clients operating in high-consideration, long-cycle buying environments. This role is accountable for shaping and overseeing omnichannel paid media and Account-Based Marketing (ABM) strategies that drive measurable business outcomes, including account engagement, pipeline progression, and revenue influence. This role blends strategic planning, analytical rigor, and client advisory. The ideal candidate brings a strong point of view on modern B2B and ABM media, understands regulated and trust-driven categories, and can translate business objectives into actionable, performance-oriented media strategies across the full buyer journey.

Nice To Haves

6+ years of experience in media strategy and/or media planning, preferably within a digital agency environment.
Demonstrated experience supporting B2B and/or ABM-driven media programs, particularly in long-cycle, high-consideration categories.
Strong working knowledge of paid media platforms and tools, including paid search, paid social, ABM platforms, programmatic/DSPs, and analytics platforms.
Proven ability to connect media performance to business and revenue-oriented outcomes, not just platform-level KPIs.
Exceptional client communication and presentation skills, with comfort leading senior-level discussions.
Strategic thinker with the ability to balance big-picture planning with data-driven decision making.

Responsibilities

Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches, channel roles, and investment strategies.
Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches.
Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion.
Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression.
Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs.
Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations.
Synthesize data and performance into clear strategic narratives, helping stakeholders understand whatâs working, whatâs not, and where to invest next.
Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities.
Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices.
Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization.
Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment.
Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases.
Contribute to the evolution of the agencyâs B2B and ABM media point of view, best practices, and strategic frameworks.