Senior Media Planning Manager

Chewy•Boston, MA

12h

About The Position

As the Senior Media Analytics and Planning Manager (Linear TV & OTT), you will define the strategy and guardrails for premium video, taking ownership of end-to-end measurement across linear television and CTV. You will make portfolio-level allocation decisions that balance reach, efficiency, and business impact. Thriving in the fast-evolving TV/CTV environment, you approach mass reach measurement with rigor—asking "why," stress-testing assumptions, and distilling complex data into clear, actionable recommendations. Collaboration will be central to your success: you’ll partner closely with Marketing, Finance, Data Science, and our internal buying team to convert evidence into enterprise-level action. You will also leverage human-in-the-loop AI to accelerate analysis—augmenting, not automating, critical decisions—by enhancing vendor tools and internal workflows such as anomaly detection, log reconciliation, and executive summaries. In doing so, you’ll ensure thorough documentation of prompts, validation of outputs against Core, iSpot, and VideoAmp, and adherence to standards of privacy, bias mitigation, and reproducibility.

Requirements

7+ years of experience in media strategy, marketing analytics, or integrated paid media planning.
Portfolio‑level Linear + OTT leadership; proven measurement ownership (MMM, incrementality, brand lift).
Television planning and measurement tool fluency (e.g., Core, iSpot, VideoAmp, Nielsen, OTT DSPs, Comscore).
Experience translating complex performance data into business‑aligned marketing strategies.
Proven ability to influence stakeholders at all levels and drive cross‑functional alignment.
Exceptional communication skills, with a strong bias for action and attention to detail.

Nice To Haves

E‑commerce or direct‑to‑consumer experience.
Strong BI/analytics toolkit (Tableau, advanced Sheets/Excel; SQL a plus).
Experience influencing upfront planning in a buyer‑led model; identity/clean‑room or cross‑screen frequency solutions.

Responsibilities

Define the role of Linear and OTT, reach/frequency guardrails, and duplication thresholds.
Own cross‑channel measurement (acquisition, brand lift, incremental reach); translate insights into actions.
Design plans for the internal Linear TV buying team to execute, optimized to channel goals
Maintain and build automated executive reporting in Tableau to assist with decision making
Deliver performance reads with actionable insights across Linear TV and OTT
Set evidence thresholds for go/no‑go calls when it comes to buying decisions
Apply AI to accelerate analysis (human-in-the-loop): augment vendor tools and our internal workflows (e.g., anomaly detection, log reconciliation, executive summaries) with documented prompts and QA; AI augments judgment, not decisions.
Partner with the AD, Media Planning on test designs, execution, and quarterly portfolio allocation.
Oversee data integration & QA across Core, iSpot, VideoAmp, TradeDesk, Amazon DSP, and internal databases; champion third‑party solutions where they add decision value.
Conduct competitive/market research and bring a point of view on opportunities, risks, and trade‑offs.