Senior Media Planning Associate
About The Position
Join the LEGO® Group as a Senior Media Planning Associate, helping shape the future of data-drive marketing at one of the world's most beloved brands! In this role you will deliver data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans and customers. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will guide campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals. Your expertise will be crucial in supporting impactful digital media campaigns that resonate with our global audience. By building structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!
Requirements
- Experience in digital and programmatic media.
- Knowledge of the media landscape, ad tech ecosystem, and evolving privacy/regulatory environment.
- Deep knowledge and hands-on experience across key tools like The TradeDesk, Amazon DSP, and DV360.
- Exceptional executive presence, with the ability to influence key partners and inspire cross-functional teams.
- Proven success of media planning excellence, and strong campaign performance.
- A commitment to purposeful, ethical marketing in line with the LEGO Group's values and mission.
Responsibilities
- Media Strategy & Vision - Support in driving and implementing the LEGO Group's media strategy for the Americas region, comprising of US, Canada and LATAM, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
- Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return.
- Collaborator & Executive Influence - Serve as the subject matter expert for paid media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
- Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Benefits
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
