Senior MarTech Business Analyst

Axos Bank•San Diego, CA

62d•$70,000 - $85,000

About The Position

Axos Bank is seeking a skilled and motivated Senior MarTech Business Analyst to act as a strategic liaison between business needs, marketing strategy, and marketing technology (MarTech) solutions. In this role, you will work closely with cross-functional teams-including Business, Marketing Strategy, Analytics and Software Development-to analyze business processes, gather and document requirements, and translate them into clear functional and technical solutions. Your focus will be on enabling efficient automated processes, campaign execution, and seamless system integrations that support marketing and business objectives from a technological perspective but driven by the business value/revenue standpoint.

Requirements

Bachelor's degree or equivalent experience
3+ years' of experience as a Business Analyst within MarTech, preferably within the financial services industry
Excellent analytical and problem-solving skills with attention to detail and a proactive approach to identifying solutions
Experience working with MarTech platforms such as Salesforce Marketing Cloud, Personalization, HubSpot, Marketo, Eloqua, Pardot and CRMs Understanding of Web/Mobile, Email, SMS, Push Notifications, In-App and Print Mail marketing best practices, regulations and analytics, including email deliverability, consent management, CTR, etc.
Proven experience with web, mobile, and email user interfaces, deep linking behavior, tracking mechanisms, different integrations/communications methods (APIs, Webhooks, etc.)
Highly self-motivated, organized, and detail-oriented, with a strong sense of ownership over assigned projects
Adaptable, with a positive, can-do attitude in a fast-paced and dynamic environment
Strong verbal and written communication skills; able to collaborate effectively across cross-functional teams

Nice To Haves

Familiarity with Marketing Automation concepts such as lead management, lead scoring, demand generation, personalization, and lifecycle/growth marketing is a plus
Creative problem-solver with a passion for marketing and technology-driven innovation

Responsibilities

Collaborate with stakeholders to elicit, analyze, and document business requirements for new initiatives, system enhancements, and integrations
Help to define project scope, objectives, and deliverables in partnership with project managers, IT teams, and other key stakeholders as well as to identify in timely manner dependencies among them
Document business processes, system requirements, and user guides to ensure clarity and support ongoing maintenance
Develop and maintain data models, dashboards, and reports to track key performance indicators (KPIs) and monitor project progress
Lead communications effectively with stakeholders at all levels and explain technical concepts to non-technical audiences
Manage multiple projects in order to meet deadlines in a high-speed/pressuring setting and priority shifting environment by using main agile approaches (Scrum and Kanban)
Take full ownership of the product backlog throughout the entire requirements lifecycle
Collaborate with stakeholders to define high-level business needs and translate them into clear, actionable work items
Analyze and break down complex requirements into detailed components and user stories
Lead prioritization efforts using appropriate techniques to align work with business value and objectives
Support planning activities, including sprint and release planning
Work closely with delivery teams through implementation, ensuring requirements are well understood and executed
Conduct solution assessment to confirm that delivered features meet business expectations and add value

Benefits

Medical, Dental, Vision, and Life Insurance
Paid Sick Leave, 3 weeks' Vacation, and Holidays (about 11 a year)
HSA or FSA account and other voluntary benefits
401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

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