Senior Marketo Technical Architect Austin, TX, USA or Remote

EPAM Systems•Austin, TX

5d•Remote

About The Position

Are you a hands-on Marketo expert who loves building systems that actually scale? EPAM is looking for a Senior Marketo Technical Architect to support a leading global travel brand's B2B digital operations. In this role, you'll design and implement end-to-end marketing automation solutions—integrating Marketo with Salesforce and other platforms to power personalized, data-driven partner experiences. You'll work closely with marketing and technology teams to ensure clean data, strong campaign foundations, and seamless execution. If you thrive at the intersection of strategy and execution and want to own the architecture behind high-impact campaigns, we'd love to hear from you.

Requirements

8+ years of hands-on Marketo administration experience in B2B environments, including complex integrations
Strong expertise with Salesforce (preferably Sales Cloud), lead/contact management, and Marketo-Salesforce sync
Proven experience designing and managing Marketo Custom Objects, advanced Velocity scripting, and dynamic email/landing page templates
Deep understanding of database structures, data hygiene, and marketing data models
Demonstrated ability to lead data integration projects using Marketo APIs, webhooks, and custom solutions
Proficiency in HTML, CSS, and JavaScript for email and landing page development
Strong analytical, communication, and process improvement skills, with a track record of streamlining workflows and enhancing usability
Experience in matrixed organizations; consulting or agency background is a plus
Advanced English communication skills at C1 level or above

Nice To Haves

Familiarity with additional marketing technology tools such as CDP, analytics, or enrichment platforms
Understanding of privacy, consent management, and compliance including GDPR and CAN-SPAM
Experience contributing to or leading a Marketing Operations Center

Responsibilities

Lead the design, configuration, and governance of Marketo and integrated systems, serving as the subject matter expert for marketing automation architecture
Translate business requirements into scalable technical solutions, bridging marketing and technology teams
Architect and manage custom data integrations, including APIs and data pipelines, in collaboration with data engineers and developers
Develop and implement advanced personalization strategies using Marketo Custom Objects, Velocity scripting, and structured data
Oversee data migrations, system updates, and Marketo-Salesforce integrations, ensuring data quality and risk mitigation
Establish and document scalable processes, templates, and QA standards to optimize efficiency and reliability
Provide training, enablement, and strategic guidance to marketers and stakeholders, contributing to long-term growth through marketing technology