Senior Marketing Technology Manager

Turo•San Francisco, CA

2d•Hybrid

About The Position

As a Sr. Martech Manager you’ll be tasking with evolving our CRM and audience segmentation technology stack. You’ll partner with Lifecycle/CRM, Growth, Data/Analytics, Product, and Engineering to ensure we can identify, build, activate, and measure high-quality customer audiences across channels (email, push, SMS, in-app, paid media, onsite personalization, etc.). This role is equal parts platform ownership, audience strategy enablement, and operational excellence.

Requirements

5+ years in MarTech, marketing operations, lifecycle operations, or CRM technology roles - ideally in B2C companies.
Bachelor’s degree in marketing or quantitative field required.
Deep hands-on experience with CRM and audience segmentation tools/technology , such as: CRM/Marketing automation: Braze, MoEngage, Salesforce Marketing Cloud, Iterable, Adobe Campaign, HubSpot, Marketo, etc.
Segmentation/CDP/warehouse audiences: Segment, mParticle, Tealium, Adobe RTCDP, Hightouch, Census, RudderStack, etc.
Strong understanding of customer data models : events, user properties, identity stitching, deduplication, consent, suppression logic.
Demonstrated ability to translate marketing needs into technical requirement s and deliver scalable solutions.
Experience partnering closely with Engineering/Data teams to implement tracking, integrations, and data quality improvements.
Comfort with analysis and troubleshooting; able to validate audience logic
Knowledge of deliverability concepts, consent/permissions, and privacy compli ance (GDPR/CCPA).

Nice To Haves

Hands-on SQL and familiarity with data warehouses (Snowflake/BigQuery/Redshift) and BI tools.
Experience with experimentation/incrementality testing in CRM or growth.
Experience in multi-market or global deployments and governance at scale.

Responsibilities

CRM & segmentation platform ownership Own day-to-day administration and long-term roadmap for CRM and audience segmentation tools (e.g., CDP, ESP/marketing automation, audience builder/warehouse audiences).
Define best practices for identity rules, eligibility logic, suppression strategy, deliverability strategy, etc.
Data & identity enablement Partner with Data/Engineering to ensure reliable event tracking , identity resolution, consent/permissions, and data freshness.
Translate business requirements into data requirements (events, attributes, computed fields, LTV, propensity, RFM, etc.)
Improve audience quality through monitoring, QA, and debugging (e.g., mismatched counts, duplicate identities, missing attributes)
Activation & orchestration Enable activation of audiences into CRM journeys and downstream destinations (ad platforms, onsite personalization, analytics tools).
Manage integrations and workflows (APIs, connectors, webhooks, reverse ETL, tag management, promo code generation) to reduce manual work.
Measurement, experimentation & governance Establish quality controls and dashboards for audience health: match rates, reachable users, deliverability inputs, opt-in rates, and conversion signals.
Own governance: access controls, change management, documentation, and training for stakeholders.
Vendor & stakeholder management Manage vendor relationships: feature requests, troubleshooting, renewals, and evaluation of new tooling.
Align stakeholders across regions/teams on shared standards and scalable MarTech processes.

Benefits

Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities