Senior Marketing Strategy & Analytics Manager
About The Position
To reinvent an industry, you have to build the best team. Join Formlabs if you want to join us in our mission to build the tools that make it possible for anyone to bring their ideas to life. We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of marketing analytics, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment. We're looking for accomplished individuals with experiences in the areas below. A technical background is a big plus.
Requirements
- Experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10.
- Experience in industry research and customer segmentation
- Are able to structure analysis & build data-driven models
- Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
- Have a growth mindset. Don't mind trying new ideas and learn fast
- Have an ownership mentality and get things done
Nice To Haves
- Engineering, manufacturing or related experience is a big plus
Responsibilities
- Monitor and analyze competitor activities, market trends, and industry developments to provide insights for maintaining a competitive edge
- Collaborate with the marketing and sales teams to define customer segments and target audiences based on data analysis and market research
- Conduct in-depth customer segmentation analysis to tailor marketing strategies and messages to specific customer segments
- Work closely with the marketing team to assess the performance of various marketing channels, including digital marketing, content marketing, and events.
- Provide data-driven recommendations to optimize marketing strategies, allocate budgets effectively, and drive better ROI.
Benefits
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan - Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Machinery Manufacturing
Education Level
No Education Listed
Number of Employees
501-1,000 employees
