Senior Marketing Specialist
About The Position
The Senior Marketing Specialist is responsible for owning and executing external marketing communications across digital channels, ensuring high-quality, consistent, and on-brand content delivery. This role translates campaign direction and technical guidance into polished, audience-ready content that represents the company accurately and credibly in the market. This is a hands-on, senior execution role that sits between campaign strategy and tactical delivery. The Senior Marketing Specialist does not define campaign architecture or product strategy, but is accountable for how marketing shows up externally—every day.
Requirements
- 5–8 years of experience in B2B marketing, communications, or content execution.
- Strong long-form and short-form writing and editing skills.
- Experience executing multi-channel marketing campaigns.
- Strong attention to detail and quality standards.
- Ability to manage multiple content streams simultaneously.
Nice To Haves
- Experience in technical, industrial, or complex B2B environments.
- Familiarity with campaign workflows and content calendars.
- Comfort working from structured briefs and messaging frameworks.
- Experience collaborating with product, engineering, or technical teams.
Responsibilities
- Own execution of blog content, social media, and email marketing.
- Maintain a consistent external publishing cadence aligned to campaign priorities.
- Ensure messaging reflects approved narratives, terminology, and positioning.
- Own writing, editing, and refinement of marketing content.
- Translate campaign briefs and technical guidance into clear, compelling content.
- Adapt messaging for different channels and audiences while maintaining cohesion.
- Partner with designers and agencies to deliver complete, polished assets.
- Lead execution of campaigns defined by the Program Manager.
- Build and manage content calendars and asset plans.
- Identify execution gaps early and proactively surface risks or needs.
- Apply brand standards, voice, and narrative frameworks consistently.
- Own execution-level quality control across all externally facing content.
- Ensure accuracy, clarity, and professionalism in all deliverables.
- Own scheduling, publishing, and coordination across external channels.
- Oversee publishing workflows and ensure deadlines are met.
- Coordinate with the Marketing Specialist for execution support where needed.
- Track channel-level performance metrics (engagement, reach, consistency).
- Provide insights and recommendations to improve content effectiveness.
- Inform future execution decisions based on performance trends.
- Work closely with the Program Manager to ensure content reflects technical reality and campaign intent.
- Coordinate with the Marketing Specialist to support execution and scaling of content volume.
- Remain informed of product and engineering roadmaps as they impact messaging and timing.
Benefits
- medical (with member reward points)
- dental
- vision
- basic life insurance
- Benefit Bucks (credits to apply towards your benefits)
- flexible work arrangements
- paid family leaves
- 401(k) + match
- well-being and recognition (including service anniversary) programs
- 12 holidays per year
- XX days of paid time off per year (pro-rated in the first year of employment based on start date)
- opportunity to purchase company stock (eligibility depends on start date)
- military leave benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
