Senior Marketing Specialist

Element Fleet Management • Minneapolis, MN

8d • $75,500 - $103,840

About The Position

We’re looking for a strategic, execution-oriented marketer to join our team as Senior Marketing Specialist, Revenue Marketing. In this role, you will play a critical role in driving the growth of our commercial sales organization. You will be responsible for developing and supporting B2B segment marketing campaigns, partnering cross-functionally to execute high-impact programs, and helping manage marketing initiatives that align closely with revenue objectives. This role requires a strategic yet highly execution-oriented marketer who is comfortable managing multiple initiatives, collaborating with internal and external partners, and supporting project management needs across the revenue marketing function.

Requirements

• 5+ years of experience in B2B marketing, preferably in revenue, demand, or segment marketing roles.
• Spanish language proficiency (written and spoken) (required).
• Bachelor’s degree in Marketing, Communications, or Business.
• Experience supporting or marketing to the Mexico market region.
• Experience supporting commercial sales teams in a B2B environment.
• Proven experience developing and supporting integrated marketing campaigns that support sales and pipeline growth.

Nice To Haves

• Strong experience working cross-functionally and managing relationships with internal stakeholders and external partners.
• Ability to translate business objectives into clear briefs and executable marketing programs.
• Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Strong written and verbal communication skills.
• Familiarity with content paid media, syndication programs, publication partnerships, and creative services management is a plus.

Responsibilities

• Develop, execute, and support B2B segment marketing campaigns that drive pipeline growth and support commercial sales objectives.
• Create clear, actionable campaign and creative briefs and manage execution in partnership with cross-functional stakeholders (Sales, Product Marketing, Communications, Operations, etc.).
• Collaborate with external partners, including content syndication vendors, publication and media partners, and event coordinators.
• Ensure campaigns are aligned with target audiences, regional needs, and business priorities, including support for Mexico-based focused initiatives where applicable.
• Track campaign performance and support reporting, insights, and optimization efforts.
• Maintain strong operational discipline to ensure programs are delivered on time, within scope, and with high quality.
• Act as a collaborative partner within the Revenue Marketing team, contributing to continuous improvement of processes, tools, and best practices.

Benefits

• A culture of innovation, empowerment, decision-making, and accountability
• Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness
• Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level