Senior Marketing Specialist, User Acquisition

Ibotta•Denver, CO

3d•$80,000 - $90,000•Hybrid

About The Position

Ibotta is looking for a data-driven Senior Marketing Specialist, User Acquisition to drive user growth, and brand visibility through digital media and T.V. campaigns. This role is responsible for managing new user acquisition strategies across digital channels to achieve growth goals. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

Requirements

3-5 years executing performance marketing campaigns for app in search, social or both
Demonstrated ability to lead app growth strategies
High proficiency in data analysis experience with MMPs (AppsFlyer, Adjust, or Branch) and Excel or Google sheets to measure CPAs
Understanding of mobile attribution and data flows through MMPs.
Experience building and maintaining relationships with non-marketing teams across an organization.

Responsibilities

Help drive user acquisition strategy for the Ibotta consumer app via digital marketing channels.
Utilize our Mobile Measurement Partner (MMP) and internal dashboards to track performance of digital channels and make optimizations based on this data.
Leverage AI to support analysis, decision-making processes, and marketing strategy formulation
Partner closely with analytics, creative, lifecycle, product, and integrated marketing teams
Ability to think creatively and holistically from concept to activation for user acquisition campaigns
Manage Ibotta’s streaming & linear T.V. strategy, allocating budget, managing partners and achieving performance goals
Integrate your strategies with marketing and organization wide stakeholders to meet and exceed company goals
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere