Senior Marketing Operations Specialist

Logitech

7d • $107,000 - $155,000 • Remote

About The Position

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Job Description: Senior Marketing Operations Specialist (NAM Region) Overview We are looking for a Senior Marketing Operations Specialist to join our North America (NAM) team. This is a pivotal, hands-on role focused on technical guidance and campaign execution to deliver Best-in-Class campaigns aligned with business objectives. The ideal candidate will be a seasoned marketing operations professional with expertise in campaign execution, optimization, and automation, and a proven ability to collaborate effectively across multiple teams.

Requirements

• Marketo Certified Expert (or equivalent certification) is required.
• Bachelor’s degree in Marketing, Business, or a similar field, or relevant equivalent industry experience.
• 5+ years of experience in marketing operations, campaign execution, and managing marketing automation platforms.
• Proven expertise in creating strategic, scalable, and impactful marketing workflows in Marketo.
• Ability to analyze campaign results, identify actionable insights, and optimize processes for increased efficiency and effectiveness.
• Advanced proficiency in Marketo, including workflows, segmentation, email campaigns, landing pages, and reporting.
• Strong understanding of marketing operations systems, processes, and data management tools.
• Working knowledge of Salesforce is required.

Nice To Haves

• Experience working in regional roles, particularly in North America (NAM).
• Familiarity with Marketo Measure (formerly Bizible)and Tableau a plus.
• Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously.
• Adept at collaborating with cross-functional teams to align objectives and develop solutions.
• Exceptional written and verbal communication skills, with experience documenting operational workflows and campaign guidelines.

Responsibilities

• Strategic Leadership: Serve as the Strategic Lead for marketing operations within the NAM region, providing technical expertise and strategic guidance on how to best leverage our martech stack. Partner with the regional Marketing Operations (MOPs) and Marketing Analytics teams to define operational strategies focused on creating Best-in-Class Marketo campaigns.
• Campaign Execution: Oversee the successful execution of marketing campaigns and initiatives, ensuring on-time and accurate delivery. Develop scalable campaign frameworks that drive engagement and results across various channels.
• Campaign Optimization: Analyze campaign performance to uncover opportunities for improvement and implement strategies to increase efficiency and ROI. Perform ongoing A/B testing for campaigns, optimizing workflows and assets such as landing pages and email communications.
• Marketing Automation Management: Administer and maintain our marketing automation tool (Marketo). Design and build workflows, nurtures, and advanced reporting solutions using Marketo. Manage the creation of email marketing, landing pages, segmentation lists, and automation strategies.
• Process Improvement: Identify areas for operational improvements within campaign management workflows. Document and implement process enhancements to streamline campaign execution and marketing operational efficiency.
• Documentation: Create detailed and comprehensive documentation for campaign procedures, best practices, and process improvements. Work with the MOPs team to maintain an updated library of technical solutions and workflows for reference by cross-functional teams.
• Cross-Functional Collaboration: Partner closely with internal departments (e.g., regional marketing leads, demand generation, analytics, and IT teams) to align systems, tools, and data strategies. Ensure seamless integration between marketing technologies to improve usability and efficiency across the organization.

Benefits

• We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
• Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees