Senior Marketing Manager

Highspring•McLean, VA

2h•Remote

About The Position

This role reports to the Director, Marketing Business Partner – Business Unit Marketing & Solutions and is responsible for Business Unit stakeholder management, consulting marketing strategy, enablement, and socializing marketing reporting across Highspring’s Consulting business. This role partners closely with Consulting leadership to define marketing priorities, develop and execute Consulting-specific marketing strategies, and ensure sales and consulting teams are enabled with the right messaging, materials, and programs to drive demand and growth. Acting as the primary liaison between the Consulting business and Global Marketing, the Senior Manager ensures enterprise and integrated solution narratives are translated into relevant, client-centric consulting execution. This is a hands-on, strategic role requiring both strong consulting business acumen and a roll-up-your-sleeves approach to planning, execution, and optimization.

Requirements

Bachelor's degree in Marketing or related field required
5-8 years of experience in B2B Marketing for consulting or professional services, with preferable experience in leveraging ABM tactics.
Fluency in multi-channel marketing strategies that directly tie to business outcomes.
Exceptional stakeholder management skills and experience managing marketing priorities for multiple teams.
Clear, concise communication style with an emphasis on driving outcomes.
Ability to translate business needs into impactful marketing tactics.
Demonstrates organized, proactive work style to meet deadlines and minimize last-mile changes.

Nice To Haves

Preferred experience in project management tools, such as Monday.com.

Responsibilities

Consulting Marketing Strategy & Execution
Serve as the marketing subject-matter expert for Consulting offerings, capabilities, and solutions, representing the voice of the Consulting business in marketing strategy and execution.
Develop and manage Consulting marketing strategies and roadmaps aligned to enterprise priorities, Consulting revenue objectives, and go-to-market motions.
Drive execution of demand-generation and awareness initiatives that support Consulting pipeline growth and strategic accounts.
Stakeholder Management & Business Partnership
Serve as the primary marketing partner to Consulting leadership and practice leaders, owning day-to-day stakeholder management and alignment.
Build strong, trusted relationships with Consulting, sales, and solutions leaders.
Translate Consulting business needs into clear marketing briefs and priorities for Global Marketing and cross-functional teams.
Partner closely with the Director, Marketing Business Partner to align priorities, escalate needs, and share insights.
Campaigns, Channels & Activation
Partner with Global Marketing teams to design and activate Consulting-focused campaigns, thought leadership programs, and solution launches.
Identify opportunities to leverage enterprise and integrated campaigns to support Consulting growth and cross-solution selling.
Collaborate with marketing colleagues to develop and execute multi-channel strategies, including content, events, PR, social media, email, digital, and sales enablement.
Sales Enablement & Consulting Collateral
Lead development and ongoing refinement of Consulting sales enablement materials, including solution overviews, pitch decks, one-pagers, case studies, POVs, and use-case content.
Ensure materials reflect Consulting buyer needs, solution differentiation, and enterprise brand standards.
Partner with Campaigns & Enablement and Brand teams to ensure Consulting assets are scalable, current, and market-ready.
Performance Reporting & Optimization
Provide regular reporting and insights to the Director, Marketing Business Partner and Consulting leadership on marketing performance, campaign effectiveness, and pipeline influence.
Work with Growth and Performance to continuously refine Consulting marketing strategies and execution through marketing reporting, consulting team feedback, and market insights.
Track progress against Consulting marketing goals and partner with marketing to recommend optimization opportunities.
Brand Stewardship & Market Insight
Act as a Highspring brand ambassador for the Consulting business, ensuring alignment to enterprise brand strategy, messaging, and storytelling.
Monitor market trends, competitor activity, and buyer feedback relevant to Consulting services and solutions.
Share insights broadly across business and marketing teams to support a continuous feedback loop from Consulting execution back into enterprise strategy.