Senior Marketing Manager

Visa•San Francisco, CA

8d•Hybrid

About The Position

Visa’s Digital Experience & Capabilities team is seeking a high‑impact Senior Manager to lead the day‑to‑day operations of our web analytics, A/B testing, and personalization programs. This role will be responsible to deliver impactful insights, actionable dashboards, and AI-powered self-service analytics capabilities to drive business growth across Visa’s digital experience platforms. The ideal candidate combines hands‑on expertise, strong communication skills, and a bias for action. They thrive in fast‑moving environments, are proactive in identifying insights and opportunities, and can translate complex data into clear narratives for stakeholders. While not an engineer, this role partners closely with onshore and offshore technical teams on tagging, data quality, and platform configuration.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
8+ years in digital analytics, experimentation, or web optimization (flexible based on Visa leveling norms).
Proven experience managing at least one direct report, including performance management, coaching, workload prioritization, and career development.
Strong hands-on experience with: Google Analytics (GA4 preferred) Tag management tools (e.g., Tealium) Digital experience analytics (e.g., ContentSquare) Experimentation platforms (e.g., Optimizely, Adobe Target)
Demonstrated ability to lead A/B testing programs end-to-end.
Experience building dashboards (Looker Studio, Power BI, Tableau, or similar).
Strong communication skills, with the ability to influence stakeholders at all levels.
Comfortable working in fast-paced, iterative environments with evolving priorities.
Experience collaborating closely with engineering teams (onshore/offshore) on data and measurement requirements.

Nice To Haves

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Experience building or scaling a small technical or analytics team, including setting operating rhythms, establishing best practices, and designing roles for future growth.
Experience with personalization frameworks or CDPs/DMPs.
Exposure to data engineering or data management concepts (e.g., data schemas, data layer design).
Familiarity with SQL or scripting languages.
Experience deploying or leveraging GenAI tools in analytics workflows.
Experience supporting large, global, high-traffic web properties (e.g., SaaS, ecommerce, enterprise digital sites).

Responsibilities

Lead day‑to‑day analytics operations for Visa.com and other owned digital properties, ensuring high data accuracy and reliability.
Oversee tagging, data layer requirements, and platform governance in collaboration with engineering teams.
Manage and optimize analytics tools including Google Analytics, Tealium, ContentSquare, and similar solutions.
Own end‑to‑end execution of the experimentation program, including test design, setup, QA, launch, and post‑test analysis.
Operate platforms such as Optimizely (or similar) to run A/B, multivariate, and rules‑based personalization tests.
Maintain a fast and consistent test velocity in support of DXC objectives (100+ tests/year) .
Develop and operationalize personalization experiences across Visa.com using audience data, behavioral signals, and platform capabilities.
Partner with Marketing, UX, and Product teams to design meaningful, measurable personalized experiences that improve engagement and conversion.
Build and maintain dashboards in Looker Studio, or similar visualization tools.
Deliver proactive insights and recommendations for Marketing, Product, and leadership stakeholders.
Manage, coach, and develop one direct report providing clear goals, ongoing feedback, and professional growth opportunities.
Coordinate a small offshore team providing timely prioritization, dynamic feedback, and business context.
Contribute to Visa’s strategy of leveraging AI to scale content, insights, and personalization, aligning with DXC’s AI transformation initiatives.
Identify applications of GenAI and AI‑powered analytics that can improve team efficiency and insight generation.
Champion best practices in tagging, analytics QA, experiment design, and personalization strategy.
Stay current with industry trends, tool evolution, and emerging measurement approaches.