Senior Marketing Manager
About The Position
We're hiring a Senior Marketing Manager to lead and execute our marketing strategy across product marketing, content creation and distribution, demand generation, sales enablement, and events. This is a highly dynamic, multifaceted role where you'll operate as a startup strategic executor, balancing big-picture thinking with hands-on execution across multiple disciplines. You'll translate Trustible's technical AI governance capabilities into compelling narratives that resonate with senior buyers across AI, IT, legal, compliance, and risk teams, while building scalable marketing systems using AI to amplify your impact. This role requires deep proficiency in leveraging AI tools to scale content creation, campaign execution, and marketing operations. You'll be expected to understand and apply cutting-edge AI capabilities to 10x your output and effectiveness. This is a high-visibility, high-impact individual contributor role that requires someone who can move fast, wear multiple hats, and thrive in ambiguity.
Requirements
- 5+ years in marketing roles, with at least 3+ years doing product marketing at a B2B tech startup
- Deep AI proficiency for marketing execution: demonstrated track record using AI tools (LLMs, content generation, automation platforms) to dramatically scale marketing output, quality, and efficiency
- Familiarity with legal tech, compliance tech, GRC, or AI tech landscape and proven experience messaging into C-suite personas (GC/CCO/CRO/CTO/CEO/CPO)
- Strategic executor mindset: comfortable balancing strategy (~20%) with hands-on execution (~80%). You thrive in the weeds and ship high-quality work fast
- Cross-functional collaboration: proven ability to work effectively across Engineering, Sales, Product, and Customer Success in fast-moving startup environments with complex buying cycles
- Design and production skills: working knowledge of Canva (need to have), Adobe Creative Cloud, Figma, or similar tools to prototype and iterate on marketing materials
- Entrepreneurial spirit: comfortable with ambiguity, rapid change, and wearing multiple hats in a startup environment
- Bachelor's degree or equivalent experience
Responsibilities
- Own product messaging, positioning, and competitive differentiation for Trustible's AI governance platform and create high-impact go-to-market assets across the full funnel
- Lead full lifecycle product launches and develop industry-specific content for key verticals (financial services, insurance, healthcare, defense, manufacturing)
- Create and scale diverse content types using AI tools to dramatically increase output quality and velocity across blog posts, whitepapers, webinars, customer stories, and thought leadership
- Position Trustible as a practical, business-first AI governance leader through strategic storytelling and multi-channel distribution
- Design and execute integrated campaigns and account-based marketing strategies that drive measurable pipeline across awareness, consideration, and decision stages
- Track and optimize campaign performance, reporting on pipeline influence, conversion rates, and ROI
- Enable sales and partners with training, field playbooks, objection handling, competitive battle cards, and presentation materials that resonate with C-suite buyers
- Partner closely with sales leadership to understand field needs and iterate on enablement materials based on win/loss insights
- Plan and execute event strategy including conferences, webinars, executive roundtables, and develop event assets with measurable ROI tracking
- Manage event logistics, vendor relationships, and budget allocation
Benefits
- Equity ownership with upside aligned to company growth
- Competitive medical, dental, and vision coverage
- Flexible/remote work policy and uncapped PTO policy
- Professional development stipend and commuter/transport benefits
- Hybrid work-environment: WFH on Monday and Friday, In-Office on Tuesday-Thursday
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
