Senior Marketing Manager

Cushman & Wakefield • Dallas, TX

3d

About The Position

The Senior Marketing Manager, Capital Markets leads, develops and executes strategic marketing plans for the Americas Capital Markets business. This role will collaborate with the Director of Marketing for Americas Capital Markets and Agency Leasing, and the Investor Services Strategic Marketing team, to develop and execute a robust marketing strategies focused on product types that connect with our clients and prospects, drive revenue and increases brand awareness and exposure.

Requirements

• 6+ years of marketing experience
• Bachelor’s degree
• Commercial Real Estate experience required
• Exceptional project management and organizational skills
• Digital Marketing experience
• Experience serving as primary marketing leader for an office or revenue group
• Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
• High level of proficiency in Microsoft Office Suite
• Thorough knowledge of Adobe Creative Suite
• Excellent written and oral communication skills
• Excellent presentation skills
• Excellent analytical, problem solving, and conceptual skills
• Ability to work effectively in a culturally and educationally diverse environment
• Strong leadership qualities – communication, building and leveraging relationships, managing-up, down and across, stakeholder management and self confidence
• Ability to influence peers and leaders
• Ability to implement and enforce procedures
• Successful track record of marketing results

Responsibilities

• Strategize, develop, execute and measure results on an overall strategic marketing plan and individuals marketing campaigns on an ongoing basis
• Partner with business leadership to understand business objectives and align marketing plan to these initiatives; provide subject matter expertise to help drive profitable revenue growth in concert with the business leadership teams through brand initiatives:
• Use local/regional, and asset competitive, client, and market insights to inform business strategies and optimize impact of marketing spend
• In conjunction with the Director of Marketing, develop both a proactive, strategic approach with business leadership, along with requisite reactive, tactical approach
• Develop, pitch, implement and execute creative campaigns and initiatives that drive awareness and exposure
• Partner with Marketing & Research’s Centers of Excellence in digital, communications, creative, and research to develop comprehensive content plans to drive engagement throughout the Investor life cycle
• Support the communication needs of leadership. In partnership with the Communications team, advise on communication strategy and plan
• Partner with other service line marcom leaders to share best practices, key insights, and competitive intelligence, and coordinate on overall talent management
• Serve as a thought leader by developing and maintaining a strong understanding of the business, including key trends, client needs & wants, competitive analysis, future threats and opportunities, etc.
• Provide oversight and direction, ensure global standards are applied, and brand positioning is supported for all marcom activities

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level