Senior Marketing Manager

MWE • Washington, DC

1d • $138,000 - $194,000 • Hybrid

About The Position

The Senior Marketing Manager, Regulatory, Intellectual Property, Litigation, and Employment (RIPLE), drives strategic, data-informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This position combines strategic insights with hands-on execution, drives integrated campaigns and content that enhance visibility, supports client engagement, and generates new business opportunities. The Senior Marketing Manager partners closely with Marketing leadership, RIPLE business teams, and cross-functional marketing, communications, and business development teams to achieve goals.

Requirements

• At least ten (10) years of experience in B2B marketing
• Bachelor’s degree in marketing, business administration, or a related field
• Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization
• Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
• Highly organized, detail-oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments
• Hands-on experience with contemporary marketing technology platforms
• Strong analytical skills to interpret data, make informed decisions, and leverage data to tell an impactful story
• Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills
• Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
• Ability to operate in an agile environment and quickly iterate
• Ability to apply test-and-learn methodologies and embrace change to meet evolving demands and priorities

Responsibilities

• Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities
• Lead integrated marketing campaigns from strategy through execution, using data-driven insights to monitor and optimize performance across channels
• Collaborate across practice groups to identify intersection points where RIPLE services and to drive cross-practice marketing activations that help influence cross-sell opportunities
• Serving as a highly collaborative connector across practices and firm functions, this role aligns diverse stakeholders around shared growth priorities and drives cross-practice activation in a complex, matrixed environment
• Manage multi-channel thought leadership and event marketing tactics (website, social, email) to elevate visibility and nurture leads
• Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
• Oversee the marketing aspects of new lawyer integration, including writing and optimizing bios for the website
• Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Eloqua, lead scoring, and others
• Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
• Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths
• Drive account-based marketing initiatives for priority clients and industry segments in collaboration with BD teams, using analytics and lead scoring to track performance and optimize conversion
• Mentor and manage a high-performing team that fosters collaboration, innovation, and continuous improvement, incorporating emerging tools and technologies to enhance marketing impact and efficiency

Benefits

• Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
• We offer generous compensation packages that recognize hard work and excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level