Senior Marketing Manager

Atropos Health

22h • Remote

About The Position

Atropos Health is the developer of GENEVA™ OS , the operating system for rapid healthcare evidence across a robust network of real-world data. Healthcare and life science organizations work with Atropos Health to close evidence gaps from bench to bedside, improving individual patient outcomes with data-driven care, expediting research that advances the field of medicine, and more. We aim to transform healthcare with timely, relevant real-world evidence.
About the Role
The Senior Digital Marketing Manager is a highly cross-functional role, owning our digital presence, search engine strategy, and performance marketing engine.
In this role, you will lead the strategy and execution of our digital media footprint, ensuring that when healthcare systems and life science organizations are looking for evidence and AI solutions online, they find Atropos Health. This individual will be responsible for the technical and creative aspects of SEO and AEO, manage paid media campaigns, and optimize our conversion funnels to drive qualified leads for our sales team.

Requirements

• At least 5-7+ years of work experience in digital marketing for healthcare, or a related industry.
• Deep proficiency with GA4, Google Search Console, SEMrush/Ahrefs/Profound, WordPress, Google Ads, and LinkedIn Campaign Manager.
• Comfortable working with data and can explain technical jargon to non-technical stakeholders.
• Experience launching Account-Based Marketing (ABM) campaigns.
• Familiarity with HubSpot Marketing Hub or other CRM software.
• Creator of quality content and copy.
• Experimentation with AI tools for marketing efficiency.

Responsibilities

• Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data.
• Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness.
• Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel.
• Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters.
• Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display.
• Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS.
• Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively.
• Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs), for example.
• Provide monthly reports with actionable insights on how to improve digital ROI.
• Identify new opportunities for growth and innovation in digital marketing.

Benefits

• Health Benefits. Our benefit package includes employer paid Medical, Dental, Vision, Life, STD, and LTD insurance. We also offer FSA.
• Parental Leave. We offer up to twelve weeks of paid leave for new parents who have been at the company for 6+ months.
• Financial Wellness. Save for retirement through our 401k plan with Human Interest.
• Flexible Work Environment. We're a remote first company with a flexible vacation policy.
• Home Office Stipend. All full-time employees will receive a stipend to support their remote office setup.
• Offsites. As a remote company we take time 2-3 times a year to get together in small teams and all together as a company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed