Senior Marketing Manager

Access Medical Laboratories•Palm Beach Garden, FL

3d•Onsite

About The Position

The Senior Marketing Manager plays a key leadership role within the marketing organization, owning major initiatives across provider growth, engagement, education, and utilization. Reporting to the Marketing Director, this role bridges strategy and execution—turning business objectives into coordinated, data-driven marketing programs that support acquisition, retention, and long-term client value. This position works closely with content, digital, sales, client success, and external partners, while mentoring junior team members and managing complex campaigns end-to-end.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
5–8+ years of progressive marketing experience with ownership of multi-channel campaigns and programs
Demonstrated experience building, launching, and optimizing paid digital and social advertising campaigns
Hands-on experience with platforms such as LinkedIn Ads, Google Ads, Meta Ads, and YouTube
Strong working knowledge of audience targeting, conversion tracking, attribution, and performance reporting
Experience managing advertising budgets and evaluating return on spend in a B2B or healthcare-adjacent environment
Proficiency with marketing automation and CRM platforms, including HubSpot and Salesforce
Experience using analytics tools such as Google Analytics, Looker Studio, or similar reporting platforms
Ability to manage multiple projects, timelines, and stakeholders with minimal oversight
Strong written and verbal communication skills, with the ability to translate data into clear insights and recommendations

Nice To Haves

Experience in healthcare, diagnostics, wellness, or B2B services strongly preferred

Responsibilities

Partner with the Marketing Director to translate annual and quarterly marketing priorities into actionable plans
Lead cross-channel marketing initiatives aligned with provider growth, utilization, and education goals
Serve as a senior point of contact for marketing initiatives involving sales, client success, operations, and leadership
Provide guidance and feedback to internal team members and contractors to maintain quality, consistency, and timelines
Own the planning, execution, and optimization of multi-channel marketing campaigns (email, content, webinars, video, events, social, paid media)
Oversee provider education programs including webinars, onboarding journeys, toolkits, and educational content series
Collaborate with creative and content resources to deliver messaging that aligns with brand standards and regulatory expectations
Manage campaign calendars, timelines, and deliverables across multiple initiatives simultaneously
Develop initiatives that support the full provider lifecycle: awareness, onboarding, engagement, repeat utilization, and advocacy
Analyze funnel performance to identify opportunities for improved conversion, engagement, and test adoption
Partner with sales and client success to align messaging, campaigns, and enablement materials
Support referral programs, partnerships, sponsorships, and targeted outreach initiatives
Track and report on KPIs including engagement, utilization, retention, campaign performance, and ROI
Use tools such as HubSpot, Salesforce, Google Analytics, and internal systems to guide decisions
Lead testing efforts (messaging, channels, formats) and apply insights to improve future programs
Present results and recommendations to the Marketing Director and leadership team
Maintain consistent brand voice across all marketing materials
Support positioning of Access Medical Labs’ diagnostic capabilities, service model, and provider value proposition
Stay informed on trends in healthcare marketing, diagnostics, and provider education to inform messaging and tactics