Senior Marketing Manager

Silicon Laboratories•Austin, TX

14d

About The Position

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com . Meet the Team Silicon Labs is seeking a Senior Marketing Manager to lead highly targeted Account-Based Marketing (ABM) programs for our most strategic accounts. This role is responsible for aligning closely with Sales to identify priority accounts, develop dedicated account-level messaging, collaborate with the paid marketing team to build and execute account-focused marketing plans, and partner with Revenue Operations (RevOps) to evaluate engagement, performance, and success metrics that drive engagement, pipeline, and revenue. While Account-Based Marketing (ABM) is the primary focus, this role also supports additional global marketing activities, including partnering with Sales to drive new opportunities through targeted trade shows and new prospect events, as well as program managing localization initiatives to ensure timely, accurate delivery of translated marketing assets.

Requirements

Experience in semiconductor, IoT, or other highly technical B2B industries
7+ years of experience in B2B marketing, with a strong focus on account-based marketing or sales-aligned programs
Proven experience partnering closely with Sales in a revenue-driven environment
Strong ability to develop account-specific messaging and execute personalized marketing programs
Experience working with technical teams or business units on content creation
Excellent communication, collaboration, and project management skills

Responsibilities

Account-Based Marketing Strategy & Execution (Primary Focus) Partner closely with Sales to identify, prioritize, and refine strategic target account lists
Collaborate with business units, technical teams, and subject matter experts to develop account-specific content and collateral that support targeted ABM programs
Partner with the paid marketing team to build and execute effective account-focused promotional plans that drive engagement and pipeline
Ensure all content clearly communicates Silicon Labs’ technical differentiation and customer value
Partner with RevOps team to monitor ABM performance.
Supporting Responsibilities Support new sales opportunities and expand the marketable database through targeted trade shows and account-focused events
Program manage Silicon Labs’ translation program, coordinating with internal teams and external vendors to deliver timely, accurate localized marketing assets

Benefits

Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
Highly competitive salary
401k plan with match and Roth plan option
Equity rewards (RSUs)
Employee Stock Purchase Plan (ESPP)
Life/AD&D and disability coverage
Flexible spending accounts
Adoption assistance
Back-Up childcare
Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
Flexible PTO schedule
3 paid volunteer days per year
Charitable contribution match
Tuition reimbursement
Free downtown parking
Onsite gym
Monthly wellness offerings
Free snacks
Monthly company updates with our CEO