Senior Marketing Manager at Hard Rock Hotel San Diego

Coury Hospitality•San Diego, CA

11d

About The Position

At Coury Hospitality, we bring a commitment to collaborative excellence, a unified vision, and shared principles of partnership to every aspect of hotel management. Our approach is seamless and tailored, ensuring each property delivers a distinct, unforgettable guest experience. Hard Rock Hotel San Diego is more than a hotel, it’s a cultural hub where music, nightlife, culinary innovation, and luxury hospitality collide. Located in the heart of the Gaslamp Quarter, we create bold, high-energy experiences for discerning travelers, tastemakers, and loyal fans from around the world. We are seeking a strategic, creative, and performance-driven Senior Marketing Manager to lead the property’s marketing vision and execution. This is an opportunity for a hospitality marketing professional who thrives in an energetic, brand-forward environment and understands how to blend storytelling with measurable ROI. As a Senior Marketing Manager, you will serve as the on-property brand champion and strategic driver of awareness, revenue, and guest engagement.

Requirements

Bring 2–4 years of marketing experience, ideally within hospitality, lifestyle, or luxury brands
Have hands-on experience managing business social media accounts and paid campaigns
Understand digital marketing channels, KPIs, and ROI measurement
Are confident using tools such as Meta Business Manager, Canva, Adobe applications, and email marketing platforms
Have a creative eye for photography and short-form video content
Balance big-picture strategy with flawless execution
Thrive in fast-paced, high-energy environments
Communicate with polish, clarity, and confidence
Naturally build brand advocacy online and in person
Bring a hospitality mindset rooted in service, collaboration, and innovation

Nice To Haves

Hospitality or public relations experience is strongly preferred.

Responsibilities

Develop and execute a comprehensive marketing plan with clear, measurable goals
Manage marketing budgets to maximize impact and ROI
Lead property marketing meetings and collaborate cross-functionally with Sales, Operations, Revenue, and Corporate Marketing
Serve as the brand ambassador, ensuring consistency across all guest touchpoints
Ideate and support innovative guest experiences alongside operational leaders
Own and execute a dynamic social media content strategy
Create compelling content (photo, video, storytelling) that captures the energy of the brand
Manage community engagement with personality and professionalism
Analyze KPIs and optimize performance across channels
Develop and manage paid social and digital advertising campaigns
Oversee newsletters, online listings, digital presence, and reputation management
Lead on-site activations and marketing collateral execution
Cultivate local partnerships, sponsorships, and influencer collaborations
Coordinate public relations efforts and media outreach
Represent Hard Rock Hotel San Diego at networking and community events