Senior Marketing Manager, TV and Offline

CHYM•San Francisco, CA

12d•$130,050 - $180,600•Hybrid

About The Position

Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re seeking a data-driven, performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy — blending brand awareness with measurable acquisition outcomes — across television, audio, direct mail, and emerging offline channels. You’ll collaborate closely with cross-functional partners in Brand, Creative, Analytics, Media Strategy, and MarTech to design campaigns that balance brand storytelling and performance metrics. This is a high-impact role ideal for a strategic marketer who thrives on translating complex media performance data into actionable growth strategies. The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Lead TV & Offline Channel Strategy: Drive the planning, execution, and optimization of full-funnel TV & Offline media — from upper-funnel brand building to lower-funnel performance drivers. Deliver on Growth Objectives: Translate Chime’s business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting. Evolve Performance Measurement & Attribution: Partner with Analytics to evolve incrementality testing, MMM, and attribution models. Integrate new data sources (e.g., iSpot, SambaTV) to improve campaign insight and reporting accuracy. Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels — connecting awareness, reach, frequency, engagement, and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnel’s efficiency. Test & Learn Culture: Lead ongoing testing of creative, targeting, and platforms. Implement testing frameworks to identify scalable growth drivers. Agency & Partner Management: Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor. Cross-Functional Leadership: Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.

Requirements

8+ years of marketing experience, with at least 5 years focused on TV ideally in a performance or full funnel environment.
Proven success managing multi-million-dollar offline media budgets tied to measurable acquisition goals.
Experience balancing reach and frequency targets with down funnel business outcomes and efficiency goals.
Strong grasp of incrementality, media mix modeling, and attribution across brand and performance media.
Analytical mindset with experience using data to influence decision-making and storytelling.
Strong communication and presentation skills, with the ability to influence and lead stakeholders
Ability to thrive in a fast-moving, cross-functional team with multiple stakeholders and evolving priorities.

Responsibilities

Lead TV & Offline Channel Strategy: Drive the planning, execution, and optimization of full-funnel TV & Offline media — from upper-funnel brand building to lower-funnel performance drivers.
Deliver on Growth Objectives: Translate Chime’s business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
Evolve Performance Measurement & Attribution: Partner with Analytics to evolve incrementality testing, MMM, and attribution models. Integrate new data sources (e.g., iSpot, SambaTV) to improve campaign insight and reporting accuracy.
Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels — connecting awareness, reach, frequency, engagement, and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnel’s efficiency.
Test & Learn Culture: Lead ongoing testing of creative, targeting, and platforms. Implement testing frameworks to identify scalable growth drivers.
Agency & Partner Management: Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor.
Cross-Functional Leadership: Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.

Benefits

Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
Competitive salary based on experience
401k match plus great medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress