Senior Marketing Manager — Sports & Entertainment

MAI Wealth Management, Inc.•Los Angeles, CA

71d•Hybrid

About The Position

MAI is one of the largest and fastest-growing RIAs in the country and is looking for an experienced leader to own marketing for our Sports & Entertainment segment inside a 60B+ national platform. Reporting directly to the CMO and serving as the key day-to-day contact for the Sports & Entertainment business, this leader will play a key role in helping to define the segment’s value proposition, build a scalable marketing engine, and drive organic growth across acquisition, expansion, and retention. This is a hybrid position that can be in either our Los Angeles, CA or Cleveland, OH offices. Remote candidates that meet the qualifications, but do not live near LA or Cleveland, will also be considered.

Requirements

BA degree in Communications, Marketing, Journalism, or relevant field.
7–10+ years of progressive marketing experience in a sports-related industry – business management, wealth management, sports marketing, etc.
Demonstrated success owning a high-stakes segment or portfolio and building integrated programs that drive measurable commercial outcomes.
Fluency across the modern marketing stack (CRM and marketing automation such as Salesforce, HubSpot; analytics such as GA4/BI) with comfort translating data into executive-ready insights.
Strength in brand architecture, narrative development, and “editor-in-chief” caliber content leadership.
Experience partnering with senior executives, advisors, portfolio managers, tax/estate experts, legal/compliance, and business development.
High EQ, excellent writing and storytelling, and a bias for action.

Responsibilities

In alignment with key business leaders, set and execute the marketing strategy for the Sports & Entertainment business segment, including positioning, value propositions, audience personas, and differentiated messaging by stakeholder (clients, advisors, COIs, sports verticals).
Build and steward a “brand within a brand” that balances enterprise cohesion with segment-specific identity and experiences.
Architect and run end-to-end campaigns across content, digital, email, social, paid media, events, PR, and partnerships, with clear objectives tied to pipeline, AUM growth, and client retention.
Develop ABM and field marketing programs that generate qualified prospect meetings and accelerate opportunity.
In alignment with business leaders, build toolkits that help advisors win: segment decks, case studies, competitive positioning, proposal templates, and activation playbooks for COIs such as attorneys, CPAs, and multifamily offices.
Own the editorial calendar for topics appropriate for the business.
Partner with internal SMEs to turn insights into reports, white papers, short- and long-term video, webinars, etc.
Design small and large-scale client event experiences that reinforce trust, deepen relationships, and create referral momentum.
Lead launch and integration marketing for acquired teams within the segment, including brand migration, change communications, and go-to-market plans.
Instrument channel and funnel analytics; define KPIs; stand up dashboards that quantify sourced and influenced pipeline, meeting conversion, time-to-close, retention, and share-of-wallet.
Embed compliant workflows and creative review practices aligned to the SEC Marketing Rule without sacrificing creativity or speed.