Senior Marketing Manager, Southwest Region

Cushman & Wakefield • Los Angeles, CA

1d

About The Position

The Senior Marketing Manager is responsible for the execution of Marketing and Communications, Business Development strategies, and/or a specific marketing function in Southwest Region. Daily responsibilities include managing the local Marketing and Communications efforts, pitch and proposal strategy, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead the local Marketing team and will collaborate with other local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise across the region.

Requirements

• Bachelor’s Degree
• 7+ years of Marketing and Business Development experience
• Commercial real estate experience preferred, experience supporting professional services company
• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
• Experience s erv ing as primary marketing leader overseeing a team of marketing professionals for an office or revenue group
• Experience s upport ing all associated advertising, PR, events and business development activities in compliance with corporate guidelines
• High level of p roficiency in Microsoft Office Suite ; g eneral knowledge of Adobe Creative Suite
• Ability to interface with and communicate with clients
• Strong presentation skills
• Advanced analytical, problem solving, and conceptual skills
• Exceptional leadership skills
• Ability to work effectively in a culturally and educationally diverse environment
• Ability to influence peers and leaders
• Ab ility to successfully lead and mentor team members
• Successful track record of marketing results

Nice To Haves

• Commercial real estate experience preferred, experience supporting professional services company

Responsibilities

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach
• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request
• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process
• Work with team to write or oversee proposal and presentation content and review with fee-earner s and key responsible affiliate s
• Facilitate review of materials and a ddress any feedback from fee - earners and key responsible affiliates
• Ensure the d eliver y of a clean final product to fee-earner or client
• Share best practices with broader M arketing team
• Execute M arketing and C ommunications plan to support the overall local marketing and business objectives
• Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend
• R eview and guide marketing efforts (both communication development and delivery) for alignment and support of market- specific business objectives , include Service Delivery, Operations and fee-earner s as
• Manage team of Marketing Specialists and Graphic Designers
• Oversee , manage , and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions
• Collaborate regularly with Research function to capture market data and present content
• Maintain project schedules and delegate activities
• Ensure timely delivery of deliverables
• Keep Marketing Director apprised of issues, progress, and status of projects
• Review all material to ensure brand guidelines and standards are followed
• Apply global standards and brand positioning to local Marketing and Communication activities ( C ommunications, M arketing, and B usiness D evelopment), managing adoption and compliance by team and local market
• Coordinate with other marketing professionals to develop and share best practices within and across markets
• Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities , allocating marketing resources appropriately
• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level