Senior Marketing Manager - Public Sector

Guild

22h • $125,000 - $150,000

About The Position

We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Public Sector to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth as Guild advances the next frontier of workforce education and career mobility in the public sector. This represents a new sector for Guild and will require a full funnel approach to establish ourselves and generate opportunities.
This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes. You’ll contribute to building early-stage strategies for how we market Guild’s mission at the state and local level.
The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing stakeholders across functions.

Requirements

• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills

Nice To Haves

• Experience in HRTech, B2B to an executive audience, or public sector
• Experience in extending and/ or standing up new market sectors/ audience segments
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)

Responsibilities

• Develop and execute integrated marketing strategies aligned to business and revenue goals
• Translate company objectives into clear marketing roadmaps and campaign plans
• Identify growth opportunities through market, customer, and competitive insights
• Manage annual and quarterly marketing planning processes
• Lead cross-channel marketing campaigns (digital, content, events, product marketing, partnerships, etc.)
• Oversee messaging strategy and ensure brand consistency across touchpoints
• Collaborate with Product, Sales, Revenue, and Customer teams to align go-to-market efforts
• Drive launches for new products, features, or strategic initiatives
• Establish KPIs and reporting frameworks to measure marketing effectiveness
• Analyze campaign performance and translate data into actionable insights
• Optimize channel mix and budget allocation to maximize ROI
• Present results and strategic recommendations to senior leadership
• Influence and align cross-functional partners
• Manage external vendors and agency relationships as needed
• Mentor junior marketers and contribute to team development
• Champion best practices in marketing operations, experimentation, and execution

Benefits

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level