Principal Field Marketing Manager, Public Sector

Smartsheet

4h•Remote

About The Position

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. We are seeking a Principal Field Marketing Manager to lead strategy and demand orchestration for our Public Sector market. In this role, you are a strategic partner to Public Sector sales leadership and a key architect of Smartsheet’s field marketing engine within this highly regulated and specialized segment. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex government and educational accounts. This is a role for a seasoned marketing leader who understands the unique procurement cycles and stakeholder dynamics of the Public Sector. You will look beyond individual tactics to build scalable marketing "plays" that resonate with government decision-makers, ensuring Smartsheet maintains a world-class presence that drives measurable revenue impact across the SLED landscape. This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.

Requirements

7–10+ years of B2B marketing experience, specifically in Field Marketing or Demand Generation, with a preferred focus on the Public Sector (SLED or Federal).
Proven Track Record: Demonstrated success driving pipeline creation and revenue impact in high-growth environments with complex procurement cycles.
Public Sector Expertise: Deep understanding of the government buying journey, including executive-level engagement and tailoring messaging for diverse public stakeholders.
Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.

Nice To Haves

B2B SaaS experience strongly preferred.

Responsibilities

Drive SLED Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities.
Own Public Sector Segment Strategy: Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards.
Deliver Regional Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives.
Orchestrate Sales Alignment: Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.
Develop Scalable Playbooks: Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team.
Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage.
Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.
Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.

Benefits

Medical/vision and dental coverage options for full-time employees
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
US employees receive 12 paid holidays per year
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to Udemy online courses
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)