Senior Marketing Manager, Paid Social & Brand Media (US Remote)

The Bouqs Company•Marina del Rey, CA

59d•$110,000 - $130,000•Remote

About The Position

The Bouqs Company is changing the world one bouquet at a time! We are looking to hire an experienced, results-driven Senior Marketing Manager to lead strategy and execution for paid social and paid influencer campaigns. This role thrives at the intersection of data and creativity, understanding campaign performance and brand storytelling. This individual should be passionate about testing and iterating to unlock insights and growth. The Senior Marketing Manager will also oversee a direct report for organic social and influencers and support upper funnel media (CTV, display). This position reports into the VP of Performance Marketing.

Requirements

5+ years of digital marketing experience in paid social media, including 1+ years of management experience
Bachelorâs Degree or equivalent in a related business or communications field
In-depth knowledge and hands-on experience with Meta and Tik Tok
Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights into easily digestible recommendations
Experience leading highly collaborative cross-functional teams in a fast-paced environment
Hyper-analytical, with a positive, entrepreneurial spirit
Deep knowledge of social media channels, trends, and culture of existing and emerging platforms
Avid user of social media channels and solid understanding of current feature set; an appetite for being the first to new product features
Strong creative instincts- ability to write copy, an eye for aesthetics and branding
Knowledge of Adobe Suite, photo and video capabilities

Nice To Haves

Ability to create content (static and video) to support paid campaigns, organic social, etc. is a plus!

Responsibilities

Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok
Oversee agency and vendor management for CTV and Display channels
Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness
Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix
Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI
Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach
Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results
Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans
Work with cross-functional departments to tell brand and product stories support relevant areas of the business