Senior Marketing Manager, Global Running

New Balance•Boston, MA

10d•Hybrid

About The Position

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Senior Marketing Manager, Global Running will lead the strategic implementation of the Running Community Strategy at New Balance. This key role will be essential in the development of the of the Global Community playbook as well as its implementation as we look to grow this crucial category and engage more with all who run. This role will work tirelessly on this evolution NB’s positioning and differentiation within Running culture and competitor landscape under the umbrella of our category platform Run your way. As an offshoot of community this role work collaboratively with Running product managers and merchandise to develop an Energy Marketing strategy to drive heat and validation for our pinnacle running products. Running Partners. The Senior Manager will be part of the Global Running marketing team and will lead a team devoted to building and nurturing a running community. Leading with challenger-brand messaging and driving best-in-class go-to-market strategy and execution. The Senior Marketing Manager is accountable for driving vision and executing strategy in partnership with regions, delivering results, cross-business influence and coordination.

Requirements

10+ years relevant marketing experience
Significant knowledge of the Running landscape and culture greatly preferred
Knowledge and interest in sneakers, fashion and music
Experience developing marketing strategy Globally greatly preferred
Ability to navigate a global organization across many functions
Strong relationship and influencing skills
Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques.
Energy, collaborations or fashion experience preferred
Able to balance multi-year planning with execution
Experience leading and developing a sizeable team
25% international travel
Boston, MA Headquarters - (NB) Only

Nice To Haves

Significant knowledge of the Running landscape and culture greatly preferred
Experience developing marketing strategy Globally greatly preferred
Energy, collaborations or fashion experience preferred

Responsibilities

Lead long-term, over-arching global community strategy for Running
Provide visible leadership across the organization as a go-to for New Balance Running Community inclusive of run clubs and events.
Partner closely with departments in Boston and internationally, including Sports Marketing, PR, Global Media and Owned Retail
Build meaningful relationships with Ambassadors tied to Running culture for formal partnerships and campaign amplification.
Collaborate with VM, retail marketing and regional teams to bring the vision for New Balance Running and our ambassadors to life in e-commerce and retail environments
Accountable for annual calendar / brand / channel Strategy and execution
High level of decision making, sign off, authority & discretion
Management and development of Running community team.
Create and execute individual multi-year activation plans for Global Running Ambassadors

Benefits

Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly.
New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration.
Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates.
New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday).
Our offices are fully open, and amenities are available across our North American office locations.
To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year.
This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.