Senior Marketing Manager, Global Events

Braze•New York, NY

37d

About The Position

At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity - inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can't wait to meet you. Braze is seeking an experienced Senior Marketing Manager, Global Events for our Global Events team. This is a fun and exciting position, as you get to work on multiple program types across multiple regions. You will play a critical role, working alongside your peers in event tech, creative, sponsorship, content, and demand generation to create memorable and meaningful Braze events for our audience. Your highest priority will be full production ownership of our City x City events, plus launching our first-ever Executive Program. You will also provide production support for other Braze-owned events, including our flagship, Forge; own external keynote speaker management; and contribute to the development of our global event portfolio strategy and measurement program. As our ideal candidate, you will have owned corporate events within high-growth B2B tech companies, and understand the differences in customer, prospect, and employee experiences. You take a data-driven approach to event execution, appreciate creativity and brand building, and understand how to execute effectively within budget and time constraints. And you are genuinely kind, compassionate, fun to be around, supportive in stressful circumstances, and you problem-solve with urgency.

Requirements

8+ years of relevant work experience in event marketing and event production
Experience managing budgets greater than $1M
Demonstrated competence in presenting recommendations and gaining alignment with cross-functional teams and leadership
Familiarity with contracting and accounting processes, including negotiating contracts and cost savings
Excellent time management, resource management, and planning skills
Solid budget management skills
Strong analytical approach to problem-solving
Roll up your sleeves and get the job done mentality
Excellent organizational skills

Responsibilities

In conjunction with Braze company goals, develop and implement event marketing strategies to best support our intended audience leveraging data and industry trends
Collaborate with cross-functional teams to ensure events complement overall marketing, product, and business strategies
Plan, organize, and execute on a variety of events, including company and sales kickoffs, our global series, and the customer flagship event, Forge
Drive logistics, creative, venue selection, F&B, AV requirements, and other event details to ensure seamless execution
Project manage the event alongside our agency partners to ensure the experience is on brand and meets all defined objectives
Provide unique and creative approaches to event activations and experiences
Research external event speakers that are aligned to our narrative and mission, and partner with external bureaus in negotiating and optimizing each speaker contract
Experience launching a high-touch executive program
Work alongside demand gen and lifecycle marketing to promote events and drive attendance through multiple channels, including social media, IPM, email, and digital channels, like webinars
Collaborate with the global campaigns team to integrate event promotions into overall marketing campaigns
Develop strategies to enhance attendee and sponsor engagement and experiences and the overall attendee journey
Incorporate interactive elements, networking opportunities, and other features to create a positive and memorable event atmosphere that drive business results
Define and track key performance indicators (KPIs) to measure the success of events
Analyze data and feedback to make informed decisions and continuously improve future events
Manage event budgets efficiently, ensuring cost-effective planning and execution
Negotiate contracts through agencies or with vendors and suppliers to maximize budgetary resources
Collaborate with internal teams to align event objectives with broader company goals
Foster strong relationships with external partners, sponsors, and vendors

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®