Senior Events Marketing Manager

Dealpath•New York, NY

13d•$140,000 - $160,000•Hybrid

About The Position

As the Senior Events Marketing Manager, you will own the strategy, planning, and execution of all event-related programs—including owned, sponsored, and partner events—while also developing strategic partnerships that drive co-marketing opportunities, pipeline growth, and brand leadership. This role requires deep knowledge of B2B event and partnership marketing, with a strong grasp of the commercial real estate (CRE) ecosystem. You’ll work closely with senior executives, sales, and external partners to create meaningful industry touchpoints and accelerate business impact.

Requirements

8+ years of B2B marketing experience, including hands-on event and partnership marketing in SaaS, real estate, or enterprise tech; CRE/proptech experience strongly preferred.
Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
Proven track record of driving results through events and co-marketing initiatives with external partners.
Deep understanding of the commercial real estate ecosystem and relationship-driven sales cycles.
Comfort and polish working with senior executives, industry influencers, and external organizations.
Strategic thinker with a builder’s mindset—able to identify opportunities, pitch ideas, and bring them to life with precision.
Excellent project management, communication, and cross-functional coordination skills.

Responsibilities

Build and manage Dealpath’s annual events calendar, prioritizing opportunities that align with business goals and our ICP.
Lead execution of industry sponsorships, executive roundtables, speaking opportunities, and webinars.
Define KPIs and track performance across all event initiatives for ROI and pipeline influence.
Manage logistics, budgets, vendors, and internal stakeholders to ensure seamless delivery and consistent brand presence.
Design and execute curated, high-touch events—such as executive roundtables, private dinners, and invite-only experiences—aligned with Account-Based Marketing (ABM) strategies targeting top-tier enterprise accounts.
Collaborate with Sales and Demand Generation to identify high-priority accounts and tailor event formats, messaging, and follow-up strategies to drive engagement and pipeline acceleration.
Create bespoke pre- and post-event experiences (e.g., personalized outreach, content kits, gifting) to deepen connections with key decision-makers at target accounts.
Monitor performance metrics such as attendance from ICP accounts, influenced pipeline, and conversion to opportunities to evaluate event impact within the ABM motion.
Identify and cultivate relationships with CRE industry organizations, associations, and other technology partners
Co-develop and execute joint marketing initiatives, including sponsored events, content collaborations, webinars, and co-branded campaigns.
Evaluate partnership opportunities based on brand alignment, audience fit, and lead-generation potential.
Serve as the marketing point of contact for strategic partnerships, ensuring visibility, consistency, and execution across all channels.
Align closely with Sales, Product Marketing, Demand Generation, and Customer Success to ensure events and partnerships support GTM priorities.
Partner with senior executives to secure and prepare for speaking engagements, panel opportunities, and strategic appearances.
Coordinate with Marketing Ops to ensure lead capture, CRM integration, and follow-up workflows are in place.
Work with Product Marketing and Sales to develop compelling narratives and content for event programming and partner campaigns that highlight Dealpath’s leadership and innovation.