Senior Marketing Manager, Film Marketing, Amazon MGM Studios Original Movies

Amazon•Culver City, CA

18d

About The Position

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video. Amazon MGM Studios is looking for an experienced movies marketing strategy lead with a passion for building and managing global integrated film marketing campaigns. In this role, you will collaborate with cross-functional teams to drive strategy on single titles. You will be responsible for developing the overall campaign strategy and working with the teams to help bring visions to life. You will have strong experience in film marketing from either theatrical or streaming, proven ability to develop multidisciplinary partnerships, and a seasoned track record of running multi-channel campaigns for high-profile releases. You will be expected to apply analytical insights and original creativity to deliver on effective marketing plans. We are seeking someone obsessed with the audiences and movies as well as a deep knowledge about trends, pop culture, the marketplace, and territory-specific needs. This person must be adept at operating strategically and being hands-on to get the job accomplished within domestic and global teams. They are a strong collaborator who has the experience to influence towards success.

Requirements

6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience developing and executing campaigns across a multitude of timezones and languages
Entertainment marketing experience, preferably in film

Nice To Haves

Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Responsibilities

Manage the strategic vision for single title movies by driving overall 360 marketing campaign strategy and planning for consumer campaigns in support of Amazon MGM Studios Original Movies, including creation of goals, defining audiences, positioning, campaign roadmaps, and the overall go-to-market strategy
Collaborate with cross-functional teams including creative advertising, social, media, partnerships, and Amazon owned channels
Cultivate positive relationships with talent, producers, directors, external studios, and other relevant external stakeholders. Be a trusted daily contact on holistic campaign activity and developments
Work collaboratively with international marketing teams and local stakeholders to ensure overall go-to-market plans are successful globally
Bring big ideas, obtain buy-in and effectively and efficiently implement ideas at scale
Build strong collaborative relationships and alliances with key internal and external stakeholders and partners to prioritize and establish the team’s roadmap, delivering against clearly defined goals
Build and create a wealth of team presentations for both internal and external meetings