Senior Marketing Manager, Events

Western Alliance Bank • Phoenix, AZ

6d

About The Position

The Senior Marketing Manager, Events is a senior leader within the marketing organization, responsible for the strategic development, execution, and optimization of high-impact internal and external marketing events for Western Alliance Bank. This role partners closely with the Marketing Director and senior business leaders to design and deliver sophisticated event programs that support brand positioning, client acquisition, relationship expansion, and revenue growth across numerous key business lines across the company. The role interfaces extensively with internal executive leadership and external C-suite audiences (CEOs, CFOs, Founders, and Investors). The ideal candidate brings deep expertise leading complex, multi-day, high-touch events and executive programs, demonstrates exceptional operational rigor, and operates comfortably as a strategic advisor to senior stakeholders.

Requirements

• High School Diploma required; Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 10+ years of progressive experience in marketing, event marketing, or experiential programs, with demonstrated ownership of large-scale, high-visibility events.
• Advanced knowledge of marketing campaign management across channels.
• Knowledge of marketing processes including but not limited to creative work, messaging, working with agencies and vendors, budgeting, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Proven experience working directly with executive-level stakeholders and C-suite audiences.
• Strong project management expertise; experience with tools such as Workfront strongly preferred.
• Demonstrated ability to manage complex budgets and multiple concurrent initiatives.
• Experience with CRM and event management platforms (e.g., Cvent, SplashThat or something similar).
• Advanced written, verbal, and executive-level communication skills .
• Exceptional attention to detail with the ability to operate strategically while executing tactically.
• Prior people leadership or matrix leadership experience required.
• Willingness to travel up to ~30%.

Nice To Haves

• Previous Experience in Financial Services and/or Banking or similar field a plus.

Responsibilities

• Strategic Event Leadership Own the strategy, planning, and execution of a national portfolio of marketing events, including executive dinners, sponsorship activations, sporting tickets, multi-day client retreats, leadership conferences, and virtual/hybrid programs.
• Serve as the senior event lead from concept through post-event analysis, ensuring alignment with business objectives, brand standards, and stakeholder expectations.
• Help oversee the bank’s annual Senior Leadership Conference, including agenda development, executive communications, vendor management, and on-site execution.
• Executive & Stakeholder Engagement Partner directly with senior executives, relationship managers, and business line leaders to design event experiences that support strategic growth initiatives.
• Act as a trusted advisor to internal stakeholders, translating business goals into impactful event strategies.
• Represent the bank at select external events, industry conferences, and community initiatives to enhance brand visibility and strengthen key relationships.
• Program & Project Management Lead multiple concurrent event programs with complex timelines, budgets, and cross-functional dependencies.
• Develop and manage comprehensive project plans, communication cadences, and risk mitigation strategies to ensure flawless execution.
• Maintain ownership of event budgets, forecasting, reconciliation, and reporting; proactively manage costs and communicate status to stakeholders.
• Vendor, Venue & Logistics Oversight Oversee all aspects of venue and vendor selection and negotiation, including hotels, production partners, AV, catering, security, transportation, and shipping.
• Lead site inspections and oversee detailed logistics including room setups, diagrams, F&B planning, speaker coordination, and attendee experience.
• Provide hands-on, on-site leadership and decision-making support during live events.
• Provide direction, mentorship, and oversight to marketing or event staff, contractors, or agency partners as assigned.
• Content, Branding & Experience Design Coordinate development and production of all event-related collateral, including agendas, conference guides, signage, digital assets, gifting, and room drops.
• Partner with internal brand team and external vendors to ensure a consistent, premium brand experience across all touchpoints.
• Ensure content, programming, and experiences are tailored to senior-level audiences.
• Measurement & Continuous Improvement Define and track meaningful event metrics, including attendance quality, engagement, satisfaction, and ROI within CRM.
• Develop post-event reporting and insights to demonstrate value and inform future strategy.
• Conduct ongoing market and competitive research to ensure event positioning remains differentiated and relevant.

Benefits

• We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program.
• In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED