Senior Events Marketing Manager - Webinars

Avalara • Durham, NC

2d • Remote

About The Position

Avalara is looking for an accomplished Event Marketing Manager to lead our webinar strategy as a core pillar of our demand engine. You'll build a digital event program designed to promote engagement, accelerate conversion, and contribute directly to pipeline creation across segments.
You'll partner with Revenue Marketing, Product Marketing, Partner Marketing, Sales, and Campaigns to deliver webinars based on audience needs, campaign themes, and product priorities. You will oversee the full digital event lifecycle — from planning and content coordination to promotion, execution, and post-event optimization — with a focus on driving measurable conversion and pipeline outcomes.
This is a fantastic opportunity to build what's possible. You'll use AI and automation to increase delivery, enhance targeting, and improve ROI and innovation across the webinar experience
This is a fully remote position reporting to marketing leadership
#LI-Remote

Requirements

• 6+ years of experience in digital event marketing, webinars, or campaign execution
• Experience managing webinars across B2B audiences and funnel stages
• Familiarity with platforms such as ON24, Zoom Webinar, Goldcast, and Marketo
• Working knowledge of CRM, campaign reporting, and funnel KPIs
• Experience using AI for campaign support, targeting, or content development

Responsibilities

• You will plan and prioritize webinar strategy and always-on programming based on funnel stage, campaign goals, and audience needs
• You will align webinar themes with campaign messaging, product strategy, and pipeline priorities
• You will coordinate with Revenue Marketing and Campaigns to embed webinars in GTM programs
• You will oversee end-to-end execution of webinars, including planning, speaker prep, platform setup, QA, and live facilitation
• You will manage promotional strategy, follow-up content, and reporting workflows
• You will build and manage the webinar calendar across segments and buyer journeys
• You will contribute to broader event channel planning with Field and Event Marketing counterparts
• You will build webinars using platforms such as ON24, Zoom Webinar, or Goldcast
• You will use AI tools to support segmentation, content development, and post-event analysis
• You will track performance metrics and identify opportunities for improvement in targeting and content

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees