Manager of Events, Webinars & Field Marketing

SponsorUnited

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About The Position

SponsorUnited is seeking a Manager of Events, Webinars & Field Marketing to drive high-impact, integrated experiences that influence our target ecosystem brands, rights holders, and media stakeholders. In this strategic and executional role, you'll blend event marketing, account-based engagement, and customer advocacy to build awareness, deepen relationships, and generate pipeline.
You'll be responsible for shaping a scalable field marketing and event strategy that includes customer-led events, strategic sponsorships, executive engagements, and content-rich activations. Success in this role means creating measurable impact across lead generation, brand influence, and account acceleration particularly within our high-value brand audience.

Requirements

• Experience in B2B marketing with a focus on Experiential & Event Marketing, including deep experience in developing and executing webinars and digital events, Field Marketing, and/or ABM in a high-growth or SaaS environment.
• Proven success in developing integrated campaigns that include live and virtual experiences tied to pipeline generation.
• Deep understanding of full-funnel marketing and account-based engagement.
• Strategic mindset with analytical rigor you love data and know how to extract insights that drive action.
• Excellent collaboration and communication skills, especially across Sales and CS.
• Willingness to travel approx 1x monthly for in-market events and meetings.

Nice To Haves

• Experience in the sports, media, entertainment, or sponsorship sectors is a plus.

Responsibilities

• Build and execute a comprehensive Events, Webinars, and Field Marketing strategy across hosted experiences, third-party activations, executive forums, customer-led events, webinars, etc..
• Drive Account Based Marketing alignment through localized and account-specific activations that move priority targets through the funnel.
• Partner cross-functionally with Sales, Customer Success, and Marketing to drive pipeline and relationship-building through strategic event programming.
• Lead customer advocacy programming, including the identification of influencers, activation of speaker opportunities, and co-hosted events and webinars.
• Partner with Content Marketing to source stories, testimonials, and case studies from customer engagements and events, amplifying these across channels to support brand and sales efforts.
• Activate post-event engagement and content strategies by repurposing webinars, panels, interviews, and speaking sessions into scalable digital content and thought leadership.
• Measure what matters, report on pipeline impact, engagement, and ROI across all field efforts to inform ongoing strategy.
• Develop and manage playbooks for scalable execution of repeatable programs and tailored event experiences.
• Select and manage third-party events and sponsorships that best position SponsorUnited in front of strategic stakeholders.
• Act as an internal evangelist for the power of experiential and relationship marketing within a data-driven GTM motion.

Benefits

• Join a rapidly scaling company at the intersection of technology, data, and sports & entertainment.
• Drive impact in a highly visible role with the opportunity to shape our GTM strategy through experiential engagement.
• Competitive compensation, strong benefits, and remote-first flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees