Field & Events Marketing Manager

NetVendor

1d•Remote

About The Position

NetVendor is hiring a Field & Events Marketing Manager to transform our event strategy from brand presence into predictable pipeline creation. Vendor management is mission-critical for property management companies, and buying decisions frequently begin or accelerate at industry events. This role will design and execute a disciplined, cross-functional field marketing program that turns trade shows, regional events, executive dinners, and customer gatherings into measurable revenue impact. This is not a logistics-only role. This is a pipeline-building leadership role aligned directly with Sales. The Field & Events Marketing Manager will serve as the cross-functional owner of event strategy ensuring Sales, BDR, RevOps, and Marketing operate from a shared playbook and clear pipeline accountability model. As we scale, events remain a critical channel for connecting with executive buyers across operations, risk, finance, and compliance. This role ensures event strategy is owned by Marketing, aligned across GTM teams, and accountable to pipeline impact — transforming events from activity into a predictable growth engine.

Requirements

6 - 8+ years in B2B field marketing or event marketing
Experience supporting Sales in mid-market and enterprise environments
Proven success aligning cross-functional teams around revenue initiatives
Strong project management skills with ability to run multiple events simultaneously
Comfortable owning budgets and tracking ROI
Experience with CRM and marketing automation (HubSpot preferred)
Comfortable traveling (20–35%)

Nice To Haves

Experience in SaaS, PropTech, Risk, Compliance, or B2B software preferred

Responsibilities

Develop and manage NetVendor’s annual event strategy aligned to ICP and revenue targets
Prioritize high-impact industry events (NAA, regional associations, risk/compliance conferences, etc.)
Define event objectives: awareness, meetings booked, pipeline sourced, customer expansion
Influence leadership investment decisions based on event ROI and pipeline impact
Align GTM teams (Sales, BDRs, RevOps, Marketing) around standardized event playbooks
Drive accountability for pre-event account engagement and meeting-setting execution
Create repeatable GTM “pod” activation around key events (AE + BDR + Marketing coordination)
Ensure clear role definition across teams for pre/during/post event activities
Lead post-event pipeline review sessions with Sales to measure impact and course-correct
Build structured pre-event, onsite, and post-event campaigns in partnership with Sales
Drive meeting-setting programs before events (email, LinkedIn, SDR coordination)
Ensure every event has defined target account lists and outreach strategy
Track marketing-sourced and marketing-influenced pipeline from each event
Own logistics, vendors, timelines, and execution for trade shows
Ensure brand presence reflects our positioning: “Vendor Management Built on Compliance”
Coordinate speaking submissions and thought leadership opportunities
Manage promotional materials, signage, and demo support
Execute executive dinners, regional roundtables, and customer events
Support targeted ABM initiatives tied to key verticals
Partner with Sales to activate local opportunities in priority markets
Establish event KPIs tied directly to pipeline and revenue
Report on: Meetings set, Opportunities created, Pipeline generated, Cost per opportunity, ROI by event
Continuously refine event mix based on performance data