Senior Marketing Manager, Employer & Advisor Marketing

Fidelity • Smithfield, RI

1d • Hybrid

About The Position

Our WI Employer and Advisor Marketing team is looking for a Senior Marketing Manager to join the Strategic/Select/Large (SSL) Acquisition and Expansion team to support driving awareness and growth around Fidelity Workplace Consulting and Defined Benefit. As the Senior Marketing Manager, you will report to the Director of Employer and Advisor Marketing within the SSL team. Please Note: We are unable to provide visa sponsorship for this position. We will hire this role in Smithfield Rhode Island, Merrimack New Hampshire, Covington Kentucky, or Westlake TX. The Role You will partner closely with a wide network of cross-function internal partners and business stakeholders to support the business’ growth and retention objectives Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction Identify, analyze, and report on success metrics and quickly pivot based on results Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook Support primary business area efforts while also having the ability to flex effort, as needed The Expertise and Skills You Bring: 7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams Bachelor’s degree, advanced degree preferred Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy

Requirements

• 7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
• Bachelor’s degree, advanced degree preferred
• Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
• Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders
• A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy

Responsibilities

• Partner closely with a wide network of cross-function internal partners and business stakeholders to support the business’ growth and retention objectives
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction
• Identify, analyze, and report on success metrics and quickly pivot based on results
• Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects
• Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics
• Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications
• Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook
• Support primary business area efforts while also having the ability to flex effort, as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees