Senior Marketing Manager, Ecolab Digital - Global Light Water

Ecolab • Naperville, IL

25d • Hybrid

About The Position

Strategic Marketing Leader is responsible for shaping and executing the Division’s marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.

Requirements

• Bachelor’s degree
• 8 years of professional experience in a business-to-business environment
• Strong verbal and written communication skills
• Excellent verbal and written communication skills; ability to work well in a group as a solid team player
• Ability to build and maintain relationships and coordinate projects across different functional groups regionally.
• Solid business acumen
• Strong problem solving / Analytical Skills
• Attention to detail; strong sense of urgency
• Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities

Nice To Haves

• MBA, preferably in Marketing
• Bachelor's Degree preferably in Chemical Engineering or Chemistry

Responsibilities

• Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives
• Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions
• Manage pipeline process from ideation through commercialization
• Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms)
• Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch
• Develop a deep understanding of customer base and competitors
• Drive segment-specific innovation and renovation projects
• Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
• Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
• Monitor market trends and adjust segmentation strategies as needed.
• Define and deliver segment-specific marketing strategies and campaigns
• Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
• Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition
• Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
• Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
• Partner with marketing communications to bring customer-facing programs to market.
• Manage reporting and analytics on all programs to measure success and return on investment.
• Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness

Benefits

• Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.
• Click here to see our benefits.
• If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level