Senior Marketing Manager, Digital & Growth

INSTITUTE OF MNGT•Montvale, NJ

3h•Remote

About The Position

The Senior Marketing Manager, Digital & Growth Marketing owns IMA’s digital marketing ecosystem and is responsible for driving measurable member and revenue growth across paid, owned, and lifecycle channels. This leader combines strategy with hands-on execution to build and optimize high-performing campaigns across social, digital media, email, and marketing automation. This role oversees the full digital funnel, from awareness through nurture and conversion, ensuring every channel is connected, data-driven, and aligned to business outcomes. The ideal candidate is equal parts strategist, operator, and coach: someone who can manage agencies and platforms, mentor a team, and continuously optimize performance to increase engagement, acquisition, and retention. This is an exciting opportunity to build, shape, and grow alongside a highly dedicated team that values collaboration, strong cross-functional partnership, and winning together. This position is a 3-month contract to hire role, with the opportunity to transition to full time position based on performance. This role can be remote, preferably on eastern time zone.

Requirements

Balances hands-on execution with strategic leadership, bringing a roll-up-your-sleeves mindset, strong ownership, and a collaborative, team-first approach
Strong understanding of performance marketing and full-funnel digital strategy
Expertise in paid social advertising (LinkedIn, Meta) and programmatic media management
Experience leading team usage of and the ability to work directly in Salesforce, HubSpot, GA4, LinkedIn and Meta ad management
Deep knowledge of email marketing, marketing automation, and lifecycle best practices
Experience with HubSpot and Salesforce or similar CRM/MAP integrations
Strong analytical mindset with the ability to translate data into action
Excellent project management and organizational skills
Ability to balance strategy with hands-on execution
Comfortable working cross-functionally and influencing stakeholders
Strong communication and coaching skills

Responsibilities

Own IMA’s digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing
Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth
Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI
Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets
Define customer journey, nurture flows, and full lifecycle campaigns across IMA’s multiple audience segments
Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms
Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability
Oversee organic social strategy and execution to strengthen brand awareness and engagement
Continuously test, optimize, and scale campaigns using A/B testing and performance insights
Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation
Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs
Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell
Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices
Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure
Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights
Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination
Improve processes, documentation, and scalability of the digital marketing engine
Establish and monitor KPIs across acquisition, engagement, and conversion metrics
Develop and execute regular reporting that clearly demonstrates performance and ROI across channels
Leverage data to continuously optimize targeting, messaging, and channel mix
Provide actionable insights and recommendations to leadership
Manage and mentor a growing digital marketing team
Foster accountability, collaboration, and continuous improvement
Set priorities, coach performance, and support professional development
Oversee agency and vendor relationships, scopes of work, and budgets