Growth Marketing Manager (Digital Demand)

iManage•Chicago, IL

1d•Hybrid

About The Position

You will play a pivotal role in accelerating our revenue engine, designing, executing, and optimizing data‑driven programs that attract new customers and expand value within our existing base. In this high‑impact, highly collaborative role, you’ll own full‑funnel growth initiatives and partner closely with Field Marketing, Sales, Customer Success, Portfolio Marketing, Corporate Marketing, and Marketing Operations to create meaningful pipeline, improve conversion, and strengthen long‑term customer relationships. This is a role for a strategic thinker who loves rolling up their sleeves: someone equally energized by campaign architecture and hands‑on execution, and who thrives at turning insights into measurable outcomes. You’ll have the ability to innovate, the data to guide your decisions, and a clear mandate to influence revenue performance across the entire customer lifecycle. At iManage, you’ll help shape how prospects discover our value, how customers experience our product, and how both evolve into long- term advocates. Here’s what one of our leaders, Amanda Modelski, Senior Manager of Digital Demand Generation, has to say about the opportunity: “This role is exciting because there’s a lot of runway to build and shape how we drive expansion. We’re looking for someone who’s excited to bring new ideas, put structure around our growth efforts, and help define what great cross‑sell and lifecycle marketing looks like.”

Requirements

7+ years experience in growth marketing, demand generation, or lifecycle marketing within B2B SaaS or enterprise software.
A proven track record of driving pipeline and revenue through integrated, multi-channel marketing programs
Hands-on expertise with marketing automation (Marketo), CRM (Salesforce), and BI/analytics (Looker, Tableau, or Power BI).
Strong analytical skills: cohort analysis, funnel conversion, product usage metrics and campaign attribution.
Excellent cross-functional leadership and project management, with the ability to align multiple teams on shared outcomes and deliver on time.

Nice To Haves

Experience within the LegalTech space.

Responsibilities

Building and executing integrated growth marketing and demand generation campaigns that drive qualified pipeline and revenue across both new logo acquisition and customer cross-sell/upsell opportunities.
Developing multi-channel strategies, including but not limited to, email, paid media, ABM, webinars, events, website experiences, content syndication, and in-product or customer-led motions.
Translating ICP pain points and expected outcomes to product value propositions and use cases into targeted campaigns aligned to key personas and buying stages.
Partnering with Integrated Marketing, Sales, Field Marketing, Portfolio Marketing, and Corporate Marketing to design demand programs that attract and convert net-new accounts.
Supporting account-based strategies by activating intent data, account insights, and tailored messaging.
Optimizing funnel performance from first touch through opportunity creation and closed-won.
Designing cross-sell programs based on customer usage, maturity, and expansion signals.
Collaborating closely with Customer Success, Sales, Field Marketing, and Portfolio Marketing to build lifecycle and expansion campaigns that support adoption, retention, and revenue growth.
Aligning messaging and timing with customer success milestones, renewals, and account plans.
Serving as a trusted key growth marketing partner to Sales, Field Marketing, Corporate Marketing, Portfolio Marketing and Customer Success, ensuring campaign strategies are aligned to revenue targets, account strategies, and pipeline goals.
Guiding program management, execution, and the success of the cross-functional plan and activities.
Collaborating with Marketing and Revenue Operations to define success metrics, attribution models, and reporting.
Partnering with Portfolio Marketing to ensure positioning, messaging, and launches are fully activated through growth programs.
Owning campaign performance tracking, testing, and optimization to continuously improve conversion rates, pipeline velocity, and ROI.
Analyzing funnel data and customer insights to inform campaign strategy and future investments.
Regularly communicating results, insights, and recommendations to marketing and revenue leadership.

Benefits

Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
Own my career path with our internal development framework. Ask us more about this!
Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
Enjoy flexible work hours that empower me to balance personal time with professional commitments.
Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.
Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
Rewarding me with an annual performance-based bonus.
Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
Having multiple company wellness days each year to prioritize mental health and well-being.
Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.