Senior Marketing Manager, Brand Communications (MadeGood)

Riverside Natural Foods Ltd.•Chicago, IL

About The Position

We’re hiring a Senior Marketing Manager, Brand Communications to help fuel the next phase of MadeGood’s growth in the U.S. This role will lead our integrated brand communications ecosystem—spanning PR, partnerships, events, social, and influencer—with a clear mandate: build MadeGood into a beloved household brand through culture-first, earned-led storytelling. MadeGood has grown on the strength of products people genuinely love to eat. Now, we’re ready to turn that love into broader brand momentum—shaping narratives, creating buzz, and showing up in meaningful moments that drive awareness, trial, and long-term brand affinity. This is a dream role for a seasoned brand builder who knows how to grow brands beyond traditional advertising by connecting creativity, culture, and execution. You’ll own how MadeGood shows up day to day and in our biggest moments—from earned media and influencer partnerships to events, pop-ups, and cultural collaborations. Working closely with Brand, Creative, Media, Digital, and CX—and reporting directly to the Senior Brand Director of Integrated Marketing—you’ll lead brand communications that drive cultural relevance and growth in the U.S. This role blends big-picture leadership with hands-on execution, ideal for someone who loves building, shaping, and shipping work, not just overseeing it. You’re equal parts strategic leader and strong project owner—able to set direction, drive work forward, and ensure ideas get delivered with excellence.

Requirements

10+ years of experience across integrated brand communications, including PR, social, influencer, partnerships, and events.
Proven experience leading end-to-end PR strategy and execution.
Experience developing 2–3 strategic partners in your current role, demonstrating a proven ability to identify, secure, and grow high-impact collaborations
A strong track record building modern, culturally relevant brands through earned-first strategies.
Deep understanding of influencers, social platforms, communities, and cultural moments.
Experience leading teams and agency partners with clarity and high standards.
Strong strategic instincts with an entrepreneurial, roll-up-your-sleeves mindset and a bias toward action.
Collaborative, decisive, and comfortable operating in a fast-moving, test-and-learn environment.
Passion for building brands that show up meaningfully in real life—not just on feeds.

Responsibilities

Lead the integrated brand communications strategy across PR, social, influencer, partnerships, and events.
Translate brand and business priorities into earned-led, culture-forward plans.
Evolve the model from one-off campaigns to always-on storytelling with test-and-learn moments.
Lead the development of integrated agency and internal briefs grounded in consumer insights and cultural signals.
Own annual and quarterly communications planning, ensuring all channels operate as one cohesive system.
Partner closely with Brand, Creative, Media, Digital, and CX to deliver consistent, modern brand communications.
Serve as a strategic partner to regional marketing and brand leads across the EU and Canada, aligning strategy, sharing best practices, and elevating execution.
Define and evolve MadeGood’s earned media narrative across consumer, lifestyle, food, wellness, culture, and trade.
Lead end-to-end PR strategy, including product seeding, pitching, tentpole moments, and trend-driven or reactive storytelling.
Oversee crisis communications and issues management as needed.
Lead PR agency partners with a high bar for creativity, relevance, and results.
Own the strategy for experiential and IRL brand moments—from sampling and pop-ups to community activations and tentpole experiences.
Lead agency partners and internal teams to deliver high-impact, on-brand experiences that drive awareness and trial.
Own the brand partnerships strategy, identifying and securing partners that align with MadeGood’s mission, values, and audience.
Concept and pitch partnership ideas that translate consumer insights and cultural trends into compelling, earned-worthy collaborations.
Lead partnerships end to end—from negotiation through execution—ensuring high-quality storytelling and brand consistency.
Partner cross-functionally to deliver seamless execution and measure partnership impact.
Set the strategic vision, priorities, and success metrics for social and influencer as core brand communications channels.
Lead and empower social, influencer, and community teams to own day-to-day planning, posting, creator management, and community engagement, while providing clear direction, guardrails, and accountability.
Define the long-term approach to TikTok and TikTok Shop (future state), aligning creators, culture, and commerce to brand and business goals.
Ensure all social and creator work is platform-native, culturally relevant, and on-brand through strategic guidance, reviews, and standards—not hands-on execution.
Set clear objectives, success metrics, and learning agendas across experiential and earned media, social, influencer, partnerships, and events.
Partner with Media and CX to connect brand communications to the full consumer journey.
Use insights, performance data, and cultural signals to continuously optimize strategy and execution.
Lead and develop a high-performing, multidisciplinary brand communications team.
Own agency relationships, setting clear direction, accountability, and success metrics.
Manage budgets, scopes, timelines, and approvals across brand communications workstreams.
Build and lead a team with two direct reports, hiring and developing talent to support the function’s growth.

Benefits

RRSP matching or 401k matching for an empowered financial journey
Eligibility to participate in Riverside's Profit Sharing Plan
Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
An open concept work environment that embodies our Values

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