Senior Marketing Manager, B2B Demand Generation

Virta Health

39d • $144,942 - $170,000 • Remote

About The Position

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. Virta Health is looking for an action-oriented senior marketer to accelerate our enterprise demand generation efforts. This person will develop and execute innovative, data-driven marketing programs that create measurable impact in our target markets. In this role, you’ll own the strategy and execution of campaigns designed to generate qualified pipelines and accelerate deal velocity across key segments. You’ll work cross functionally with the demand gen, product marketing and sales teams to bring compelling campaigns to life - leveraging webinars, email nurture programs, ABM, digital advertising, and thought leadership content. This is a high-visibility, hands-on role for a creative yet analytical marketer who thrives on driving results.

Requirements

• 7-10+ years of demand gen experience, with a focus on demand gen in B2B healthcare environment
• Proven success designing and executing multi-channel marketing campaigns that drive measurable pipeline and revenue
• Experience with marketing automation platforms (HubSpot), CRM systems (SFDC), ABM (ZoomInfo), AI tools, etc
• Creative thinker who can translate business objectives into engaging marketing programs
• Strong analytical mindset—comfortable working with data to uncover insights, test hypotheses, and guide decisions
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously
• Collaborative and proactive team player who thrives in a fast-paced, growth-oriented environment
• Bachelor of Science/Bachelor of Arts preferred

Responsibilities

• Develop and execute integrated demand generation campaigns across multiple channels (email, webinars, ABM, digital advertising, events, and content syndication) to drive awareness, engagement, and pipeline growth.
• Co-own our webinar program—partner with content marketing to develop concept and coordinate speakers, lead promotion, execution, and post-event follow-up.
• Oversee direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising.
• Partner with content marketing and product marketing to leverage timely thought leadership in campaigns and ensure messaging aligns with our brand narrative and customer pain points.
• Analyze campaign performance, deliver actionable insights, and continuously test and iterate to improve ROI and efficiency.
• Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance.
• Stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees