Senior Marketing GTM Manager (m/f/d)

Usercentrics GmbH•New York, NY

1d•Hybrid

About The Position

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance. As the Senior Marketing GTM Manager (US), you will support the execution and optimization of the US Go-To-Market (GTM) strategy. You will work closely with Product, Sales, and Marketing teams to deliver cohesive campaigns that drive customer acquisition, engagement, and growth. This is a hands-on role with a mix of campaign execution, paid media optimization, and strategic input. You will play a key role in connecting brand messaging, product positioning, and acquisition programs, while helping to shape scalable processes for the US market.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
5–7 years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market.
Hands-on expertise in Paid Acquisition channels (SEM, Paid Social, Programmatic).
Experience managing campaigns and budgets (campaign-level, under leadership guidance).
Product marketing understanding: market analysis, competitive positioning, and GTM execution support.
Proficiency with CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) for lead lifecycle tracking.
Strong analytical skills with experience in reporting and basic LTV analysis.
Exceptional organizational skills and comfort collaborating across senior-level stakeholders (Product, Sales, Finance).
Proactive self-starter with a structured and analytical mindset.
Comfortable working in a fast-paced environment with ambiguity.
High sense of ownership and accountability for revenue targets.
Strong communication skills, capable of aligning priorities and resources across functions and hierarchy.

Responsibilities

Contribute to US GTM Strategy: Support the alignment of product marketing, brand messaging, and core acquisition programs, in partnership with senior leadership.
Revenue & Budget Support: Assist in optimizing and managing paid acquisition campaigns and budgets to support US growth goals.
Process & Collaboration: Help define and improve US market processes, supporting cross-functional collaboration with Sales, Product, and Marketing teams.
Product Liaison & Feedback: Partner with the Product team to share US market insights, customer feedback, and competitive intelligence to inform GTM initiatives.
Champion market needs, ensure GTM activities align with PLG principles and high-touch sales models, contributing to successful execution.
Paid Acquisition Expertise: Execute and optimize paid media campaigns across SEM, Paid Social, and Programmatic channels to maximize ROI and acquisition efficiency.
Lifecycle Campaign Strategy: Support strategic direction and execution of acquisition and nurturing campaigns for both no-touch (PLG) and high-touch funnels.
A/B Testing & Experimentation: Assist in continuous testing across channels, segmentation, and messaging to improve funnel performance and LTV.
Reporting & Analysis: Track and report on US campaign performance, pipeline health, and contribution to growth goals.

Benefits

401K plan contribution
20 paid vacation days (PTO)
Health insurance
Development Budget for every employee
Hybrid workplace
Online yoga sessions
Headspace App
Events - Team Buildings, happy hours, parties/get togethers, occasional company covered breakfasts/lunches, in/across offices, online/in person etc.
Gifts - We celebrate life & work milestones at UC (work anniversaries, new bom babies and similar)
Snacks, fruits, coffee and drinks in the office