Senior Marketing Director

VideoAmp Careers Website•New York, NY

9d•$185,000 - $200,000•Hybrid

About The Position

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday. We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values. People who say “I’ll find a way” instead of saying “it can’t be done.” At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising. Role & Responsibilities Location: New York, NY (Hybrid) We're seeking a performance-driven marketing leader who thrives at the intersection of analytics, operations, and execution. This role is the engine of our marketing function—combining technical marketing expertise with strategic leadership, requiring someone who can both architect our marketing technology stack and drive measurable revenue impact. You'll be the bridge between strategy and execution, ensuring every marketing dollar is tracked, optimized, and aligned to business outcomes.

Requirements

8-10 years of marketing experience with at least 4 years in performance marketing, marketing operations, or growth marketing roles
Deep expertise in marketing analytics and data-driven decision making—you're equally comfortable in Excel, and marketing dashboards
Strong technical proficiency with CRM systems (Salesforce required), marketing automation platforms, and analytics tools (Google Analytics, etc.)
Proven track record of implementing and optimizing MarTech stacks at B2B companies
Experience establishing measurement frameworks and tracking ROI across diverse marketing channels
Demonstrated ability to translate complex data into clear insights and recommendations
Strong operational mindset with experience building processes and workflows that scale
Excellent project management skills with ability to manage multiple workstreams simultaneously
B2B technology or SaaS experience required

Nice To Haves

Ad tech, mar tech, or data/analytics industry experience
Experience in high-growth or enterprise B2B companies
Background in demand generation or revenue marketing
Familiarity with account-based marketing (ABM) strategies
Experience with A/B testing and experimentation frameworks

Responsibilities

Design, execute, and optimize email marketing strategy to drive engagement, nurture leads, and convert opportunities
Manage marketing's use of CRM, including lead scoring, segmentation, campaign tracking, and MQL generation to ensure seamless handoff to Sales
Coordinate with Product Marketing on product launches and go-to-market email campaigns
Partner with Revenue Operations and Sales teams to ensure accurate attribution and lead tracking
Lead and optimize VideoAmp's MarTech stack including marketing automation, analytics, and content management systems
Oversee website strategy, management, and optimization to drive conversions and support the customer journey
Implement and maintain tracking infrastructure, attribution models, and data integrations across all marketing systems
Build efficient operational processes and workflows to enhance scalability and productivity across the marketing organization
Establish and maintain comprehensive ROI tracking across all marketing channels including events, email campaigns, webinars, sponsorships, press coverage, and digital advertising
Build reporting systems and dashboards that provide actionable insights into marketing performance, attribution, and funnel metrics
Continuously analyze campaign performance and optimize marketing spend allocation based on data
Partner with Revenue Operations and Sales teams to ensure accurate lead tracking and alignment on funnel metrics from MQL through closed-won
Partner with Product Marketing to develop compelling client case studies and testimonials that showcase VideoAmp's value proposition
Develop and execute webinar strategy, from topic ideation to promotion to post-event follow-up, tracking all MQLs
Oversee data-driven thought leadership content including reports, blog posts, and social content that positions the brand as an industry authority

Benefits

Discretionary and flexible paid time off
In addition to standard US holidays off, VideoAmp employees receive a full week off for Summer Break and another full week off for Winter Break
Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
Professional and personal support with licensed therapists and career coaches
Unlimited financial wellness sessions with Origin financial advisors
401k Plan
Pre-Tax Savings Plans, HSA & FSA
$10,000 towards services and treatments that support family planning
Cell Phone Reimbursement
Paid Maternity and Parental Leave for All Family Additions