Senior Marketing Director of Innovation

Reynolds Consumer Products•Lake Forest, IL

18h•Onsite

About The Position

Overview Join Reynolds Consumer Products …and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. Are you looking to build a strong career? Then we have an opportunity for you! We are searching for a Senior Marketing Director of Innovation, to join our team located at our headquarters in Lake Forest, IL. Responsibilities Your Role: We are looking for a strategic and entrepreneurial leader to launch innovation through brand extensions into new categories. You will have the opportunity to Make Great Things Happen!

Requirements

BA/BS degree in Marketing, Business or related field.
12+ years of related professional and progressive product development experience in the CPG industry, with at least 5 years in a senior leadership or management role
Proven track record of launching profitable and sustainable product innovation.
Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
Experience with consumer research methodologies and a New Product Stage Gate Process.
Excellent business acumen with experience managing budgets/P&L.
Strong analytical, leadership, and communication skills with the ability to influence across functions.
Experience working with co-manufacturers.
Proficiency with retailer scan data analysis programs such as Nielsen or IRI.
Ability to travel.

Responsibilities

Strategic Vision Identify whitespace opportunities / categories where existing RCP brands can grow.
Lead consumer research to identify new product opportunities and to guide new product strategic definition and innovation pipeline.
Build business cases to support recommendations.
Partner with M&A team on identification of new growth platforms that compliment organic brand extensions .
Portfolio Identification Finalize product portfolio.
Scout and vet suppliers.
Negotiate terms (quality, cost, delivery).
Align with Sourcing and Supply Chain teams.
Work with Finance on P&L development
Cross-Functional Leadership Collaborate closely with consumer insights, marketing, omni commerce, and sales teams to develop go-to-market strategies.
Work with RGM team to recommend pricing and promo strategies.
Ensure readiness across sourcing, packaging, supply chain and sales operations .
Commercialization & Execution Develops and executes brand strategies for new product portfolio, ensuring a consistent and compelling brand identity in the market.
Defines enterprise-level KPIs and measurement frameworks to evaluate success and impact of new initiatives.
Monitor post-launch performance and continuously optimize to deliver on set KPIs.