Senior Marketing Consultant, CSBB

Wells Fargo Bank•Charlotte, NC

About The Position

About this role: Wells Fargo is seeking a Senior Marketing Consultant in Consumer, Small, and Business Banking. Are you looking for more? Find it here. At Wells Fargo, we believe that a meaningful career is much more than just a job. It’s about finding all the elements that help you thrive, in one place. #LivingTheWellLife means you’re supported in life, not just work. It means having a competitive salary, a robust benefits package, and programs to support your work-life balance and well-being. It means being rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it! Wells Fargo ranked in the top three on the 2024 LinkedIn Top Companies List of best workplaces “to grow your career” in the U.S. Learn more about the career areas and business divisions at wellsfargojobs.com. In this role, you will: Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for marketing Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors, including intangibles or unprecedented factors Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables May lead projects, teams or serve as a peer mentor

Requirements

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Familiarity with vendor management from creative agencies to data vendors
Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool
Ability to direct creative teams to develop marketing campaign assets
Must be able to successfully navigate a matrixed environment
Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
Must thrive in a fast-paced environment

Responsibilities

Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for marketing
Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors, including intangibles or unprecedented factors
Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing
Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables
May lead projects, teams or serve as a peer mentor

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