Senior Marketing Campaign Manager

Cloudinary

23d

About The Position

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web. Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If youâre looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you. Cloudinary is seeking a Marketing Campaign Manager, Alliances to lead integrated co-marketing campaigns with our most important ecosystem partners. This role is responsible for designing, executing, and optimizing multi-touch campaign programs that drive pipeline across both existing shared accounts and net-new prospects. This is a high-ownership, cross-functional role that sits at the intersection of Demand Gen, Field Marketing, Product Marketing and the Channel & Alliances teams. The ideal candidate will be a structured, self-directed marketer who knows how to build and run multi-touch campaigns, collaborate across teams, and translate partner priorities into clear, pipeline-driving programs.

Requirements

5â8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment.
Co-marketing experience with ecosystem partners (e.g. AWS, Akamai).
Strong program management and campaign execution abilities.
Understanding of multi-touch campaign architecture across TOFU/MOFU/BOFU.
Ability to communicate clearly with partner teams and senior internal stakeholders.
Comfortable interpreting funnel data and making recommendations on coverage and next steps.

Responsibilities

Youâll build and execute quarterly co-marketing plans aligned to business objectives for each partner.
This includes defining the right mix of webinars, ABM plays, digital promotion, email programs, and event participation to support pipeline goals.
Youâll set clear KPIs for each campaign and track performance across awareness, engagement, and pipeline creation.
With the support of the GTM Operations team, you will maintain dashboards, provide updates to Marketing and Channel & Alliance leadership, and make data-driven recommendations to improve campaign performance.